Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Use relevant information such as a person's title or the pages that they have previously clicked on to determine the messaging. This means using images to provide context. If it's a contest for an IPhone, show an IPhone.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. By lead generation I mean very simply: "generating new prospects that will buy your products or services". Business blogs have many different objectives.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

Your customer service team should end each conversation with a "Thanks for calling and feel free to call again with any concern that you have". Why not add their picture to the email and really make it personal? Some companies add their sales rep's pictures to their email, why not customer service?

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". The goal is educate and keep in touch with a prospect until they are ready to buy your product or service. Has it worked?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MAY 26, 2007

If the comment is negative, have that person contacted right away! If the person has a question about your industry, product or service have that person contacted right away! You also get the idiots out there who have nothing to contribute except for wanting to advertise their product or service.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

DECEMBER 21, 2009

You may want to look at some of the paid services out there such as Radian6 or Vocus. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Make that a priority for 2010 if you can.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

APRIL 5, 2009

If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback. Renewal reminders.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. Blogs can be more creative and personal. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

FEBRUARY 24, 2008

Don't you want to find that person and hunt them down? However, B2B companies are creating entertaining videos to draw attention to their product and services. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Here are a few samples (click on these - they're great!): This is a good laugh.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. If you have done some webcasts already that don't require that the person have access to the power point slides, turn this into a podcast. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

MARCH 24, 2009

I personally wouldn’t have it any other way. At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

MARCH 9, 2008

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. This approach may book off 10 minutes of a person's actual day to read your email. In addition, this information (email clicks) can be tracked. The email recipient can adjust the date to suite her/his schedule.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

DECEMBER 12, 2006

A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. This can affect historical data that you may be tracking on a certain person. The article of course plugs Google Analytics as it uses only first party cookies.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. It's a service that has collected data on people from information gathered on the internet I hope you enjoyed these.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JULY 20, 2007

Before someone divulges personal information, you need to earn that trust and providing valuable information first without first displaying a form may be a better way to go (I'll let you determine this from your testing). In this case, the web form was very short and probably worked.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

OCTOBER 12, 2006

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. One of the main advantages of microsites that I see (we call them hyperistes) is the ability to personalize the experience using dynamic content substitution.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100