Remove Personalization Remove Profiling Remove RSS Remove Twitter
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Who Needs a Personal Brand?

Biznology

Building a personal brand is not just for CEOs and politicians. Personal Branding Will: Increase your authority and marketability. Your mileage may vary, but I’ve found that having a strong personal brand delivered all of the above. How to Build Your Personal Brand. Audit your online profiles.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163
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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167
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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. Responding to messages is key for building those personal relationships your customers want. A good social media marketing tool can help you quickly make strong social media content.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Our blog has about 4,000 RSS and email subscribers. When I log onto LinkedIn, it’s hard to look at five profiles of marketing professionals and not see a “marketing maven” badge on at least one of their profiles. Your blog is your place to be YOU; to be a real person. But, so are many of our prospects.).

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

It helps craft personalized cold emails and integrates with your LinkedIn account to send follow-up emails. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. Cost: Free.

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Guest Editor: The Why and How of B2B Podcasting

The Customer

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. She also profiles executives through her podcast, “ Insider Interviews with E.B.

B2B 95