Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Personalization. Personalized emails get much higher open rates. 90% of U.S.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Video Storytelling Tips 3.1 Avoid being too feature or jargon-heavy.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

DECEMBER 16, 2019

And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The answer is that the Marines view leadership as more of a responsibility than a rank. Quick Takeaways.

Storytelling 215

Storytelling Thought Leadership Lead Scoring Lead Ranking 215

Marketing Insider Group

NOVEMBER 16, 2021

While in-person events literally disappeared over night, virtual and online events have stepped up in a big way. And in the spirit of David Letterman , I love the “Top Ten” format; it’s a great way to summarize things (although it violates my personal propensity for grouping things In 3s/5s/7s etc.). Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Hinge Marketing

MARCH 1, 2023

In the hands of competent experts and content marketers, they present an excellent opportunity to accelerate marketing programs and streamline time-consuming workflows. To stand out from all this noise, experts will need to focus on the “leadership” part in thought leadership content. But there are risks too!

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

SmartBug Media

FEBRUARY 15, 2024

Follow This Model—Include These Sections in Your Investor Pitch Deck Creating successful pitch decks involves striking a balance between comprehensive information and concise presentation. Include your location, key leadership figures, and the industry you're operating in. You can use it to….deliver That’s a big ask. Now, it’s time.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Stevens & Tate

JULY 19, 2021

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In order to connect your brand with today’s prospects and customers, make storytelling a part of your content creation and messaging. The present showcases how you solve that challenge. Innovative?

Brand Identity 101

Brand Identity Branding B2B Thought Leadership Business 101

Contently

MARCH 13, 2020

It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? Over the past couple of weeks, I’ve had to figure out how to turn an in-person event into an engaging virtual event and navigate postponed speaking gigs and sponsorships. You need to show leadership.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

ClickZ

FEBRUARY 7, 2022

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. One of the best things about local businesses is the personal relationships that form between the customers and the owners and staff. . What standardized communications could benefit from some personalization?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Thought Leaders. Some example evolutions: The transition from an enthusiast to a thought leader. Read on to learn how. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Adobe Experience Cloud Blog

JULY 6, 2016

Let’s take a look at how four social media platforms are stepping up their personalization capabilities and gamifying their platforms to stay relevant in the ever-changing social landscape: 1. You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. Twitter: #Stickers and Video Length.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

DivvyHQ

MAY 18, 2016

We’ve seen content influence everything from social media to the way we think about thought leadership, and now a new trend is on the rise. Longform storytelling is the future of content marketing. Longform features present great opportunities to take external audiences behind the curtain. Create a storytelling culture.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Buffer

APRIL 19, 2023

I loved getting to use my voice and story to help create a more inclusive world and started working on a strategic plan for turning my thought leadership into a business. I came from the world of education and nonprofits, but I was spending my free time sharing my own experience with disability on my Instagram page, Blindish Latina.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Sprout Social

APRIL 28, 2020

For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

Heinz Marketing

MARCH 19, 2021

I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021. Marketing to Humans. Because after all, companies do not make purchasing decisions. Human people.

Planning 136

Planning Marketing Management Storytelling B2B Sales 136

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Below is our interview with Andy. ––.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. They even take this a step further by giving photo credit and tagging the employees present in each picture.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

SmartBug Media

SEPTEMBER 23, 2020

For example, in the Leading a Legacy session yesterday, Bob Iger talked about how The Walt Disney Company continues to build content around their purpose - inspirational storytelling. Focus on presentation Think about how search engines display in your industry and build your content around what they like to showcase.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Sprout Social

NOVEMBER 17, 2022

Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. View this post on Instagram.

Brand Identity 113

Brand Identity Branding Advertising Agencies B2B Thought Leadership 113

B2BMarketing.net

NOVEMBER 6, 2023

He said: “Ai will not replace you – a person using it will,” thus debunking the theory that Ai will take over everyone’s jobs in the future. Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. Identify champions from high levels which will gain support from senior leadership teams.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Litmus

FEBRUARY 6, 2023

Everything has always tied back to that sense of wanting to scale, initially me as a one person. Which can also be translated into: lots of writing, presentations, knowledge sharing, and meetings. It will also likely mean taking on presenting, storytelling, and “making the case” for an executive level audience.

Communities 86

Communities Work Management Thought Leadership Design 86

Vidyard

OCTOBER 28, 2015

For most of us, video exploded across our personal lives 5 or more years ago. It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. The Cheerleader – This person believes every idea is great and simply can’t say “No” to anyone.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Content Standard

JULY 28, 2016

These risk-taking leaders wake up to discover that their businesses have outgrown their personal capacities to know, understand, process, decide, and lead on every issue facing their companies. How would we teach our contributors and creatives to be great storytellers? It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

NetLine

JULY 27, 2023

We had a chance to tap into Jacqueline’s thoughts on winning B2B marketing strategies, the convergence of media and marketing, and more in this interview: How did you get your start in marketing? It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

NOVEMBER 19, 2014

.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with little or no effort such as signing an e-petition ) , and budtender , (the person who dispenses marijuana at a dispensary.). Storytelling. Thought leadership. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Online presentations: 24Slides. Online presentations: 24Slides.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Adobe Experience Cloud Blog

MARCH 7, 2017

Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places. Insights from Notable Brands, Thought Leaders, and Subject-Matter Experts. In this new world, the “ Engagement Economy ,” everyone and everything is connected through more channels and touchpoints than ever before.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Excellent communication and presentation skills.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98