Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JUNE 14, 2021

Personalized messages. You might also consider creating personalized videos to engage with followers in a creative way, one-on-one. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 31, 2021

Build Local Buyer Personas. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. The more details, the more your buyer persona will “come alive” to your content team. That way, the keywords you use won’t seem like you’re hyping your products and services.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. The platform supports informal interactions, enabling professionals to connect personally, which can benefit relationship-building within a business context.

Social Media 117

Social Media Trends Media B2B 117

Martech

FEBRUARY 16, 2024

The opportunity is that this adds to the data which can be used for creating personas and personalization. T he report (registration required) says they are finding them on YouTube, Instagram and Facebook; 66% say social media makes it easier to discover and buy from Black-owned brands. Where they’re from. Backing the Black.

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Navigate the Channel

OCTOBER 17, 2017

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Outbrain

DECEMBER 18, 2018

You may have heard of the term ‘buyer personas’ but wonder what it means and why they are so important to your brand. In this blog, I will shed light on buyer personas and outline the reasons why you should be using them as a primary marketing activity. Personas improve your vision, enabling you to see things clearly.

Buyer Personas 35

Buyer Personas Paid Search Agency Advertising Agencies Marketing Analytics Tools 35

Martech

AUGUST 10, 2023

But with magic, you enter this new persona or character, this alter-ego. Q: Any marketing channels that are interesting to you personally? A: Yes, YouTube is the place where I spend most of my time and get content from. I won’t tell you how much time I spend on YouTube because it’s an embarrassing amount. In your inbox.

Web 2.0 97

Web 2.0 Work Management Mobile Advertising Youtube 97

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Content Marketing Institute

AUGUST 31, 2023

Do: Sharpen your audience understanding Create an AI-powered marketing persona. Check it against your persona research. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night. It never gets tired of sharing insights with you.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? One of the best ways to stand out is by infusing your content with a more relatable voice, thereby making your brand feel more personal. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. Key aspects of your audiences that will help develop your social media personas include: Age. Pain points.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. What Employee Personas are there? What are the main influencer personas? Read on to learn how. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This demand for personalization will only continue to grow. To stay compliant and still deliver the personalized experiences customers crave, you need to ensure your data capture methods are current. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. They are created to be lifelike and relatable, often with their own unique personalities and interests.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

SalesIntel

NOVEMBER 17, 2022

Here are some benefits of using email marketing in edtech marketing: Targeted communication : Email marketing allows you to send targeted and personalized messages to specific segments of your audience, based on their interests or behaviors. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Televerde

NOVEMBER 14, 2019

I adore Orange is the New Black , but I never would have found my absolute favorite show (its Australian counterpart) Wentworth, without Netflix’s amazing hyper-personalization feature. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Show me the data!

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Contently

APRIL 4, 2023

No one wants to give out their personal phone number in 2023!) You can do more with less by refining your core customer personas and identifying the messaging that produces the most conversions. Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

JUNE 13, 2018

Hey, there’s no shame in it—cultivating an engaging persona takes practice. On my personal social accounts, I certainly get excited when my tweets and photos rack up likes, and I’m far from alone. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Many of them offer COVID-19 vaccinations. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vidyard

JULY 7, 2014

Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Are your videos appearing on your website as well as on YouTube? Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Launch Marketing

MAY 12, 2021

Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Video Marketing Strategy. Know Your Audience. Engagement. From those that viewed the video, what was their engagement like? Length of View.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Be sure to share content that speaks to the Baby Boomer persona.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. And incorporating elements of controversy or curiosity can be effective.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Martech

SEPTEMBER 11, 2023

The personalized images created could not have been duplicated by even the most seasoned graphic designer. Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. Eager to put this ultimate selfie machine to the test, I was blown away by the results. These AI “Aha!”’

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

Outbound Engine

DECEMBER 4, 2019

Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages. What do they do? Almost There!

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

ClearVoice

MARCH 2, 2020

Maybe your website is more of a basic digital business card presence, but YouTube is where your brand lives and thrives. Persona development. After brand messaging comes persona development. Use buyer personas to create character-driven brand stories rather than plot-driven brand stories. Website production.

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

Martech

FEBRUARY 15, 2023

Even when using personas, they’re not perfect. Further, it is important to consider ethics when brands form relationships with their audiences using personalization. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. ” So, don’t act like it.

Ethics 105

Ethics Marketing AI Multivariate analysis Paid Search Agency 105

Vidyard

MAY 21, 2021

Here you can also use multiple links on a “choose-your-own-adventure” CTA to allow buyers to identify their intention or persona. The m ain goal of YouTube is to get the viewer to your website. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Convert

APRIL 7, 2021

As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. We found that people want live stream events to mirror in-person events. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Scoop.it

JANUARY 20, 2022

They open up new channels of contact, provided you’ve chosen the right person. Simply put, brand ambassadors are well-known personas. Their personal values and those of the business are usually the same, and they have a loyal following that fits the store’s target demographic. Who are brand ambassadors, and why do they matter?

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Directive Agency

JULY 31, 2023

Personalization in Messaging With the rise of AI (artificial intelligence) in digital marketing, it’s easier than ever to include personalization in your messaging. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Adobe Experience Cloud Blog

APRIL 29, 2016

This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation.

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48