Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy. Is it working?

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

Content Standard

DECEMBER 7, 2018

But don’t overlook the fact that the coming era of smartphone camera marketing depends on this camera hardware to make all of its marketing dreams possible. As augmented reality and other immersive, line-blurring channels become available to marketers , the next battleground for consumers is setting up on the smartphone camera.

Marketing AI 79

Marketing AI Search Marketing Marketing & Strategy Marketing Strategy 79

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

JANUARY 8, 2024

At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. Quick Takeaways Effective ChatGPT prompts, as used by 67% of marketing executives, significantly enhance AI’s content creation capabilities.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. A how-to guide is perfect for step-by-step instructions, while a listicle might be your go-to for quick, digestible tips. A recent survey found that 80% of the most successful content marketers have a documented strategy.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO.

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

xiQ

MARCH 27, 2024

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Zoominfo

OCTOBER 19, 2023

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Fortunately, there are many steps businesses can take toward modernizing their GTM strategy, even with limited resources.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Marketing Insider Group

AUGUST 28, 2023

But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. Every successful SEO strategy starts with learning how search engines work.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Anyword

MARCH 28, 2024

Seamless Integration Across Your Marketing Suite The Anyword Chrome Extension is a game-changer for marketers seeking to enhance their digital content without the hassle of switching between tools.

Guidelines 94

Guidelines Marketing & Strategy Analytics Social Media 94

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. EXL and Quilt.AI

Classified Ads 96

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 96

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You may assume that you chose the wrong strategy. After all, strategy is only half the battle.

Allocation 115

Allocation Planning Advertising Agencies Paid Search Agency 115

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. Within this period, the size of the market could grow by $27 billion.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Televerde

APRIL 19, 2024

It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work. Whether it’s a fresh software tool or a clever marketing strategy, there’s always something new that can potentially shift how we think about the work that wo do.

Forrester 69

Forrester Marketing AI B2B Conference 69

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Lake One

SEPTEMBER 22, 2023

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing. Video Makes a Splash Adding video to your sales and marketing strategy is a win-win.

Webinar Metrics 88

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 88

DivvyHQ

JANUARY 30, 2017

Today’s competitive, noisy environment poses a big challenge for marketing practitioners who are tasked with developing content strategies and executing a wide variety of content initiatives. Tips and strategies for refreshing or repurposing existing content. Topics/Questions We Covered.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Planning Content 41

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care. Get MarTech! In your inbox.

SMS 103

SMS Marketing Automation Services Forecasting User-Generated Content 103

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

NOVEMBER 20, 2023

It’s perfect. That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Martech

APRIL 23, 2024

Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Affiliates may overpromise but underdeliver.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Litmus

JULY 18, 2023

And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. appeared first on Litmus.

Planning 121

Planning Marketing & Strategy Loyalty Email Marketing 121

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. ” .”

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

illumin

APRIL 3, 2024

On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey. This chat featured a much-valued vision from guest speaker Kacy Cole, Chief Marketing Officer of Holland America. See you at the next one!

Brand Identity 59

Brand Identity Branding Advertisements Advertising 59