The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Use multiple excerpts from your new white paper as blog posts (or tweets). Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Watch our on-demand webinar – Digital Branding: Doing it Right. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). Direct Marketing ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Your company decides to host a webinar with an industry expert. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%. Customer case studies. Blog posts and other articles. Slideshows or other similar presentations. Videos and podcasts. The ability to decipher trends is no longer enough. Facebook is.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Webinar promotions. Implement the Latest SEO Techniques.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JULY 31, 2012

White Papers. Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Follow her on Twitter. FOLIO: Update Webinar, content & service feature updates. UPCOMING WEBINARS. RECENT WEBINARS. Awards Show/Gala. Fashion Shows. Trade Show. Lead Generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

Schubert B2B

MAY 26, 2022

Trade publications are primarily online, although some continue to produce printed journals. They offer a wide range of content in addition to news and articles such as podcasts, webinars, white papers and videos. Facebook, Twitter, LinkedIn and Instagram all support paid advertising.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? The next message you get in front of someone, that may be a phone call, it may be a trade show booth, it may be an email, people are more likely to engage with you then. We do white papers and webinars.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

Online Marketing Institute

MAY 18, 2010

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service? The ROI on the trade show would determine whether you should participate again next year. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

B2B Digital Marketer

SEPTEMBER 8, 2020

18:29 – Why white papers are overrated. Lee’s Twitter: [link]. Show Transcript. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show. So you might have to have salespeople, have you attended your own webinar?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Ambal's Amusings

OCTOBER 8, 2009

Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. Blog Kranzcom Twitter jonkranz. Something to talk about on your blog and on Twitter. Trade show handouts. Blog Savvy B2B Marketing Twitter MicheleLinn. Cindy King. Jill Konrath's book Selling To Big Companies.

Case Studies 100

Case Studies Case Study Activities Studies 100

SmartBug Media

JANUARY 29, 2020

Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. They have thousands of free templates, appropriately sized for all social channels, from Facebook and Twitter to Instagram and LinkedIn. Co-host a webinar on a niche topic.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! Twitter might be still big with the US folks, but isn’t that hot anymore when it comes to European audiences. .

Paid Content 95

Paid Content Marketing & Strategy Marketing Strategy Webinar Metrics 95

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hinge Marketing

JANUARY 6, 2014

Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). Webinars are becoming a routine way to educate and cultivate prospects.

Lead Nurturing 48

Lead Nurturing Work Management Marketing Management Marketing Automation Services 48

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

For example, B2B organizations find success in their content marketing efforts that are tied to conferences and webinars, research reports, short articles, and eBooks. Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Online Marketing Institute

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Subscribe in a reader Popular Latest Comments Tags 7 Rules for Perfect Press Releases Influencers Suck Selling vs. Buying: A Marketing Wake-up Call Twitter: Is Marketing Doing it Wrong? If you enjoyed that, you should subscribe!

Startups 40

Startups B2B Marketing B2B Planning 40

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Webinars Webinars are another proven lead generation tool.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. We had 60 employees.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you do trade shows, that’s outbound marketing as well. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you do trade shows, that’s outbound marketing as well. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68