Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Organizational news can be shared through press releases, news outlets, case studies, and social media. Accomplish this by taking a deeper dive into a larger concept by conducting research and interviews with experts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. No matter the format, this type of content is consistently backed by facts, figures, research and contains a clearly identified thesis to deliver customer-centric and value-driven expertise. .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Trade Press Services Newsletter

JULY 6, 2023

Research shows that recruiters spend an average of seven seconds reviewing a resume before determining if it warrants further reading. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Personalization 130

Personalization Tips Brand Identity Branding 130

Kaon

AUGUST 1, 2018

Bruker – manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis. Georgia Pacific – one of the world’s leading makers of tissue, pulp, paper, packaging, building products and related chemicals. Akamai – content delivery network and cloud services provider.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Quick Takeaways: Conduct a market analysis to identify target segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Writing point-of-view papers. Generating press releases. Developing website content.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. Choose a fresh topic.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

Lead Forensics

MARCH 12, 2024

And for around 65 percent of us, it is visual learning, according to the Social Science Research Network. If not, then consider alternative forms of content that might work better, such as a white paper, video or SlideShare. Test and Refine Before you press go on your infographic, test it. What is an Infographic?

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Trade Press Services

DECEMBER 11, 2023

Here are some of the areas where its capabilities give marketers a leg up on content creation: Initial research. While it’s vital to confirm the accuracy of information created by generative AI tools, they can be helpful for gathering foundational research or preliminary definitions about a particular topic. Early brainstorming.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Launch Marketing

APRIL 13, 2022

From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Amid the accelerated migration to digital content, content creation ran full steam ahead. Here’s how content creation and distribution shifted. Uptick in video content. B2B Content Marketing Trends to Focus on in 2022 .

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

B2B Marketing Directions

NOVEMBER 26, 2023

Given this importance, it's not surprising that generative AI is becoming the focus of scholarly research. Participants were also required to develop a list of the steps needed to launch the product, create a marketing slogan for each market segment, and write a marketing press release for the product. and what kinds aren't.

Generation 70

Generation Training Consulting User-Generated Content 70

Business Brainz

FEBRUARY 5, 2022

Sales team will have to research about their target accounts to understand their priorities. So, what elementary research does a sales team needs to do? Press releases reveals a lot of information. We did a thorough research on all the target accounts that the supply chain company wanted to win. How we did it?

Planning 52

Planning Ad Building SWOT Case Study 52

Content Marketing Institute

DECEMBER 5, 2018

You need to invest in research methods that will put you ahead of the pack. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. How to go about researching the peer-reviewed journals? Peer-reviewed literature. Investigative journalism.

Peer-to-peer 102

Peer-to-peer Wikipedia Content Paper 102

Zoominfo

FEBRUARY 21, 2021

3221 Pulp, Paper, & Paperboard Mills. 322121 Paper Mills. 3222 Converted Paper Product Manufacturing. 322220 Paper Bag & Coated & Treated Paper Manufacturing. 322291 Sanitary Paper Product Manufacturing. 322299 All Other Converted Paper Product Manufacturing. 322121 Paper Mills.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Buzz Marketing for Technology

JULY 20, 2008

And we also read yeast papers. Organizing PDF papers in your computer using iTunes. I though of sharing my new experience of using iTunes to organize the PDF papers in my computer. I want to find the PDF file of papers stored in my computer in a fast and accurate way. My other issue was to find papers.

Paper 100

Paper Organization Work Management Click Rate 100

Martech

NOVEMBER 11, 2021

Digital-savvy B2B buyers are researching, they’re self-educating, and they’re making decisions based on our marketing material and the way we engage with them well in advance of a call with the sales rep,” said Hoffman. Maintaining engagement is vital when researching audience interests. Generate audience insights.

Webinar Metrics 115

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 115

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Research papers . They are busy, intelligent people. .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

ClearVoice

DECEMBER 19, 2023

Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. Include thorough SEO/SEM strategies. Use data to optimize your website and generate those leads. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Sharpspring

JANUARY 19, 2022

Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had. If you start doing PR for links, you will start releasing low-quality press releases in no time. It was the only signal of quality.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

CoSchedule

FEBRUARY 13, 2023

There are four key components to writing a well-crafted letter: Determine the purpose of your letter Gather necessary information and research Draft the letter Edit and proofread the letter Failing to address any of these will diminish the quality of the overall message you’re trying to convey. With that in mind, let’s get into it.

Impressions 59

Impressions Paper Template Eye-Tracking 59

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JULY 31, 2018

For instance, a paper supply company with headquarters in Boston that ships nationwide should be optimizing for “bulk copy paper” as well as a term like, “bulk copy paper Boston.” Overall, research available options and choose the ones that are most relevant.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Sprout Social

FEBRUARY 8, 2023

International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. International Paper Company looked at the list of unofficial holidays and found a winner in National Pizza Week. At first glance, the paper and cardboard company has nothing to do with pizza.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Launch Marketing

JUNE 9, 2021

Whether it’s just updating a page layout or the whole site, it is necessary to research your competitors and their sites. Provide CTAs with offers to content assets such as: eBooks and white papers Email newsletter subscription Free Trials Contact Us/Consultation/Demo. Analyze Your Competition. Refine Calls-to-Action.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

nDash

OCTOBER 26, 2020

Press release. Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Press release. Press release. My projects have ranged from white papers to scientific reports for medical journals.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Contently

OCTOBER 14, 2020

Bhutan Tourist Board: The power of research. They liked how I translated research into persuasive communications. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Heinz Marketing

JULY 12, 2019

Many times, this includes an old blog post, press releases, or old service pages that are no longer relevant — deleting these pages Google deems as low quality will improve your overall SEO results. Remove content that holds no value and drives very to little traffic to your site.

Keywords 103

Keywords SEO Account Based Marketing ABM 103

Scoop.it

MARCH 26, 2020

Creating press releases. When you’re responsible for all of your company’s external communications, keeping track of all the company news, press coverage, interviews, and industry trends can seem overwhelming. press mentions, this article came up. Collaboration with your social media team. Monitoring news about your company.

Curation 74

Curation Press Paid Search Agency Content 74

Buzz Marketing for Technology

JUNE 27, 2008

Computer Writing and Research Lab. This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). Hart-Davidson, Spinuzzi, & Zachry, in press). Skip to main content, access key C. Skip to right column, access key R. tagging,â??

Work Management 100

Work Management Research Verticals Press 100

DivvyHQ

JUNE 5, 2018

This is hardly scientific, but based on a bit of research, these seem to be the aspects causing most puzzlement. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Keyword Research/SEO. Social Media. And btw, we are hiring .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Contently

APRIL 12, 2018

I’ve never included the final piece, which ended up reading like a press release, in my writing portfolio. How do you know when you’ve done enough research? That’s a good sign you’ve done as much research as will be fruitful.” When I sat down to write it up, all I had was a bunch of platitudes.

Tips 145

Tips Wikipedia Press PR 145

nDash

SEPTEMBER 7, 2021

Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. Pamela C. , Get in touch with Pamela.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52