EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. What are Dynamic Search Ads?

PPC 96

PPC SEO Ads Lead Ranking 96

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? What is A/B Testing? the answer is no.

Paid Social Agency 96

Paid Social Agency Social Media Cost Per Thousand Media 96

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

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Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. It is when potential customers first discover your brand and the products or services you offer. Behavioral data (browsing history, search queries, etc.)

Paid Content 87

Paid Content Acquisitions Cost per Acquisition Marketing AI 87

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. In the past, tracking the ROI of a digital ad was similar to how billboards are still measured today–throw it up and hope for the best.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. The importance of diversifying customer acquisition channels. There are over 4.1

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Liveintent

NOVEMBER 9, 2021

You’ll learn about: Email newsletter monetization Creating valuable content experiences with first-party data Promoting products and services. They’ve doubled down on their newsletter programs and now offer 18 newsletters available via paid subscriptions. Creating valuable content experiences with first-party data.

Newsletter 125

Newsletter Budget Programs ROAS Advertisements 125

QuanticMind

JUNE 28, 2019

Paid search automation has become increasingly popular in the past few years, striking a huge debate over the merits of manual versus automated bidding in Google ads. Advertisers have managed PPC optimization manually since the beginning of Google Adwords. The Benefits of Automated Bidding in Paid Search.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Control is shifting to the periphery of the ads system.

Campaigns 113

Campaigns Paid Search Agency PPC ROAS 113

Hubspot

APRIL 12, 2021

It's a win-win – HR gets qualified candidates while employees feel motivated to assist in the search process. This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. How Performance Marketing Works.

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Google Shopping search results for “Dress Shoes”.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Huptech Web

JANUARY 4, 2024

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? Or a businеss ownеr looking for actual, mеasurablе results, trying to connеct with morе customеrs bеcausе traditional advertising isn’t as еffеctivе nowadays? What is Performance Marketing?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. Google Ads offers automated bidding features for search and shopping advertisers.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. grew from zero to $100,000 in revenue using Instagram ads. . now generates more than $100,000 per year — with around 80 percent of that revenue coming directly from Instagram ads. Having a product is one thing, selling it is a completely different challenge.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Choozle

NOVEMBER 12, 2018

Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

QuanticMind

MARCH 20, 2019

With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. Introducing Senior Digital Marketing Analyst Brian Lamb. “We Ready to take your advertising game to the next level?

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. grew from zero to $100,000 in revenue using Instagram ads. . now generates more than $100,000 per year — with around 80 percent of that revenue coming directly from Instagram ads. Having a product is one thing, selling it is a completely different challenge.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

QuanticMind

OCTOBER 2, 2018

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange.

PPC 40

PPC Ads Google Automation 40

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

InsightSquared

SEPTEMBER 20, 2018

Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. In all, the process suggests a humanized approach to workers and to increasing productivity: The idea is to nurture the company’s people as much as it is to praise and encourage participation in kaizen activities.”[ ”[ 1 ].

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

KoMarketing Associates

OCTOBER 27, 2016

While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. Let’s take a look at how RLSA can be used as a catalyst for paid search ad conversions. How RLSA Works. 3 Steps to Get Started: 1.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

Martech Advisor

SEPTEMBER 23, 2019

Jonathan Lim, from Microsoft Advertising, talks through how native ad targeting tactics can help you hit your business goals. Lately, it seems like paid search is the ad channel getting the most advantage from artificial intelligence. Also Read: 5 Secrets to Winning Native Advertising.

Display 58

Display Paid Search Agency Marketing AI Tactics 58

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. What Does EPC Mean in Affiliate Marketing? No worries.

Cost Per Click 119

Cost Per Click CPC Advertising Agencies Landing Pages 119

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. This year, we’re ecstatic to present this award to Garden Media Group. Props to Katie and the entire Garden Media Group for making 2020 a banner year. Always Be Growing.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 102