Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Now they can spend more time in productive conversations with interested prospects. This sure cuts down on the time and expense of marketing outreach to qualify leads. Here are some to consider. Upgrade your chatbot.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Do outreach yourself: One vital step to creating an effective content marketing strategy is promoting content. Post regularly, and ensure there’s a unified identity to your posts.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

JUNE 26, 2018

There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Many marketers find this type of marketing strategy advantageous to the entire advertising campaign of a certain product. Quelle coincidence! ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MAY 2, 2017

“Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. It’s called value marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Most firms focus only on outreach to A-listers. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 15, 2021

Key Takeaways: Approach going virtual as an opportunity, not a hardship Don’t be afraid to mix pre-recorded and live interaction Embrace the innovation that’s all around us Invest in high production values. Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

FEBRUARY 13, 2018

You can half-ass social media and only get in trouble when your Board realizes you’re doing a shitty job; however, influencer marketing is like movie production. Become rich in both product and cash. If you know your new author or book is really going to blow up, you’d better sell a home or secure a line of credit.

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

NOVEMBER 27, 2012

Well, the best way is to let them in on your process, your magic, and what makes your products and services special. I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give.

Social Media 80

Social Media Process Product Media 80

Biznology

JULY 13, 2017

Marketing campaigns through text messages, direct mail, or even billboards are popular because of the extremely low cost for mass outreach. Phone numbers work best when your business has only one product or service offering (plumbing, lawn mowing, etc.). Event tracking.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

MAY 15, 2020

She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products — and explains how branding reflects the state of humanity.” ” The boss who put everyone on 70K.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Biznology

SEPTEMBER 26, 2019

If you’re using the phone to qualify, make sure your script is more about prospects and their needs and less about your company and your products. Include LinkedIn as part of the mix. Prep your script. Set your maximum number of touches in advance. Base them on a reasonable number of contacts. Have a nurturing program in place as your Plan B.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 116

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 26, 2016

So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. Twitter : @chrisabraham : 51.5k Facebook : /chrisabraham 5k followers.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Heidi Sullivan is Senior VP, Product and also currently Interim Managing Director, Canada for Cision. Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. In a post-Internet world, this is best handled online, for efficiency’s sake.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. In a post-Internet world, this is best handled online, for efficiency’s sake.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

DECEMBER 26, 2014

However, what many companies fail to realize is bonus programs don’t entail giving away your product for free. Many business experts believe that giving away or significantly discounting your product can devalue your brand. Bakeries or confectioners can offer complementary tea or wine that pairs well with their products.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

JANUARY 26, 2017

As buyers continue to avoid or ignore telemarketing and cold email attempts, they remain refreshingly open to genuine, personalized outreach on social media. Similarly, it pays to know what your competitors are up to and where else can you find such an extensive collection of the latest information on new hires, new clients and new products.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MARCH 26, 2020

Now is the time for that email or outreach. How We Feel. The cloak of solitude draped over the world by COVID-19 has also thrown us into our interior lives. As the work world sits glued to screens across the globe, now is the time to connect – reach out, expand your network when the planet is as small as it’s ever been. Contact them.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Definitely! ROLE OF SOCIAL MEDIA.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

JULY 23, 2014

These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. Here are the nuggets that were most revealing to me.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

FEBRUARY 24, 2014

But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do. Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

NOVEMBER 17, 2014

This growing impact presents a unique opportunity for brands to develop new, credible, social purpose initiatives that will attract Millennials to new jobs, buy their products/services, increase their full engagement and encourage brand loyalty. They are the trend setters for the future.

Trends 80

Trends Branding Brand Identity Planning 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Even the Pity Mention is a Media Mention. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Well, you should return to LinkedIn because it’s a social media platform that introduces new products, services, and access relatively often. keep it simple, stupid). Blogging?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

MAY 19, 2015

Influencer Outreach. Pinterest : If you offer products, you need to share your products on Pinterest , just make sure link everything back from each product page of your website. If you’re just uploading product pictures to Pinterest, you’re doing it wrong. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JANUARY 23, 2012

Glenn came up with a program whereby his reps can send to their contact lists emails embedded with a link to an informative video, created by Mike Mraz , a trade show marketing expert with a creative knack for video production. Are you seeing productive new ways to keep in touch with customers and prospects? How about you?

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

AUGUST 6, 2012

Blogger Outreach. It will pay dividends in blogger outreach. Of course, they’re not going to share a bunch of hype about your products. If the answer is, “probably not,” don’t bother. You still are designing your experiences for your users first. They will only share quality content that has value outside of your pages.

Google 80

Google Ad Building Domain Blogger 80

Biznology

FEBRUARY 27, 2013

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Photo credit: dougbelshaw. Interested? Interested?

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

APRIL 3, 2013

When you allow someone outside of your trusted circle inclusion in online products with your company name attached, it can be a scary prospect. Decide what your stance will be for blogger outreach programs and make sure you are clear that you have the right to reject content for publication, even if you have accepted content in the past.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80