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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

An organization’s content communicates everything to consumers. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. With a meaningful content marketing strategy, you can.

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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. This is your bedrock for organic acquisition and establishing authority.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

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Your online reputation abhors a vacuum in Google search

Biznology

Well, according to Wikipedia , “the ‘China syndrome’ is a nuclear meltdown scenario so named for the fanciful idea that there would be nothing to stop the meltdown tunneling its way to the other side of the world, China.” The China Syndrome, 1979. Parachute used by hijacker DB Cooper to escape after stealing $200,000.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes.

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Is Account-Based Marketing right for your organization?

LeanData

By focusing resources on the biggest targets and determining those most likely to buy now, your company can accelerate velocity of deals while booking higher ASPs. I love this quote from the Wikipedia about ABM , pretty much sums it all up. We are all – always – looking for how we can help our businesses make more money.

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Is Account-Based Marketing right for your organization?

LeanData

By focusing resources on the biggest targets and determining those most likely to buy now, your company can accelerate velocity of deals while booking higher ASPs. I love this quote from the Wikipedia about ABM , pretty much sums it all up. We are all – always – looking for how we can help our businesses make more money.