SnapApp

MAY 7, 2019

To find out, we teamed up with the research team at Databox and asked 43 marketing experts how they do it. We see so many organizations focus on getting digital leads through top-of-funnel content, when what they really want is sales-ready leads NOW,” says TSL Marketing ’s Ryan Nicholson.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

SEPTEMBER 13, 2018

If a video isn’t your style or you’re in a tl;dr mood, here, leadership expert Simon Sinek argues that Apple, one of the most sophisticated and successful marketing organizations ever, owes all of its success to selling its customers on their why, not on the more intuitive what they are selling. B2B buying committees are increasing in size.

B2B Marketing 89

B2B Marketing B2B Thought Leadership Content Marketing B2B 89

SnapApp

JULY 2, 2019

For many of them, a comprehensive martech stack is a must-have in order to stay organized and optimize their performance. In fact, research from Chief Martec determined that there are 6,829 marketing technology solutions from 6,242 unique vendors. In many organizations, martech budgets are at an all-time high. Closing Thoughts.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Today’s B2B prospects are research-driven and digitally savvy. Take a look: 1.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

DECEMBER 27, 2018

To educate its existing customers and prospects about the use of artificial intelligence in the hiring process, Montage Talent created an eye-catching, interactive PDF touting its in-house research. This one, from Genesys, highlights the company’s State of Customer Experience research report. Agreement Express.

Marketing AI 54

Marketing AI Top of Funnel Sales Qualified Leads Examples 54

SnapApp

OCTOBER 31, 2017

Here’s a deep dive into a recent campaign the SnapApp team executed – conducting research into the B2B buying committee and promoting our results – from ideation all the way through tracking results, to give you an idea of how you can layer interactive into your own marketing in a meaningful way. . . Executing the Idea: Doing Research. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

SnapApp

AUGUST 9, 2018

Doing comprehensive buyer persona research collaboratively between marketing and sales is critical for the overall success of your qualification effort. When you’re finished with your research, your personas might look something like this: ( source ). This is where all of that buyer persona research we talked about earlier comes in.

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

SnapApp

AUGUST 7, 2018

Prospective customers today are made up of digitally-connected, savvy buyers who take the time to research a variety of competing products and services before deciding on a solution that provides the most value to their organization.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

MARCH 13, 2015

From campaign planning to nurture streams to discovery calls, organizations that win are keeping their buyer personas front and center at each stage. Next, bring a focus on the customer into every aspect of your organization. Breakout existing keyword research into the various buyer persona segments. Finally, keep a long view.

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

SnapApp

JANUARY 15, 2019

There’s this hidden assumption in how many B2B marketers talk that suggests, “sure, these buyers have gone out and done their research, but now that they’re talking to us–to me–we can guide them through their buying decision from here.”. We do not control the research and buying process. It just isn’t so.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

AUGUST 7, 2018

Prospective customers today are made up of digitally-connected, savvy buyers who take the time to research a variety of competing products and services before deciding on a solution that provides the most value to their organization.

Top of Funnel 48

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 48

SnapApp

JULY 26, 2018

From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. This tool helps you make smarter, data-driven decisions, and can also be critical for communicating data across your marketing organization and team to help everyone make better decisions based on data.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

AUGUST 9, 2018

Doing comprehensive buyer persona research collaboratively between marketing and sales is critical for the overall success of your qualification effort. When you’re finished with your research, your personas might look something like this: ( source ). This is where all of that buyer persona research we talked about earlier comes in.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

SnapApp

MAY 11, 2015

The thing is, failing to effectively integrate interactive content into an overall engagement strategy leads to disjointed customer experiences, a lack of value for your organization, extra effort for your team for sub-par results, and a tendency to (incorrectly) blame the medium. Create Assets By Designing Your Feedback Loops .

Lead Scoring 48

Lead Scoring Lead Ranking Aggregators Demand Generation Agencies 48

SnapApp

AUGUST 29, 2016

Research shows that website traffic is the most often used metric. Here are two ways to produce effective customer personas: A) Interviews and Research. In addition, gather external research from third-parties. Use templates to help your business organize customer personas. Focus on Content Metrics. B) Visual Templates.

Psychographics 67

Psychographics Content Buyer Personas Template 67

SnapApp

OCTOBER 17, 2017

Song was positioned as a low-cost air carrier for “hip, professional women”—complete with attendants wearing Kate Spade-designed uniforms, organic meals, and an in-flight exercise program. Research Tips: Looking for Trends in Your Customer Base. . Let’s start by talking about research. . You can do this by: .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

SnapApp

OCTOBER 10, 2014

So how do you know if your organization is gaining actionable insights from its data? In the traditional sense, one could read up on content like research studies and white papers. This gives them a place to begin when it comes to furthering their research depending on where they lack. And what does IE get in return?

Ad Exchange 48

Ad Exchange User-Generated Content Paper Lead Scoring 48

SnapApp

SEPTEMBER 25, 2018

According to Pinpoint Market Research , 64% of B2B marketers generate leads via LinkedIn, 49% through Facebook, and 36% through Twitter. You can’t expect customers to visit your website once and then convert — unless, of course, they’ve done extensive research on their own and made a decision beforehand.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

MAY 10, 2017

Sifting through data isn’t always glamorous, but it eases the workload on almost everyone else at the organization (yes, it’s that important), allowing them to do their jobs easier. . Collecting Market Research. Back to the ultimate question, though. The data collected through interactive campaigns , makes my job easier. .

Marketing Qualified Leads 80

Marketing Qualified Leads Lead Ranking Top of Funnel MQL 80

SnapApp

MARCH 15, 2017

Nucleus Research. . Finding the right automation tools requires research. Let us know what you think about this marketing trend and how it’s impacting (or not impacting) your organization. for centralizing customer intelligence (80%) and cross-channel campaign management (82%). Regalix. . Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

OCTOBER 4, 2016

Here’s the reality: when I show someone the research on what the buyers want and the strategy to apply it, I don’t get a lot of push-back. I firmly believe that content marketing is struggling , in every organization I go to, because they are actually no longer responsible for content marketing – they become responsible for content.

Effectiveness 80

Effectiveness Content Marketing Proposals Marketing & Strategy 80

SnapApp

MAY 28, 2019

Maybe one of your attendees is a college student who signed up to do research on your company. The key to a solid lead generation strategy starts internally within your organization, and research proves it. But you don’t really know what those leads want, or who they are. Ready to get started?

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

OCTOBER 31, 2019

As buyers conduct increasing amounts of independent research throughout the buyers’ journey, content becomes even more important to help tell your company’s story and engage leads. . See ideas to up your personalization game below. Personalize content.

Top of Funnel 54

Top of Funnel B2B Marketing Personalization Lead Qualification 54

SnapApp

FEBRUARY 28, 2018

92% of marketers told the Content Marketing Institute that the organization viewed content as a business asset. Is your goal to amass a following, increase visibility, set yourself up for a position with a larger organization or attract leads to your business now? Define both what your brand is and how it’s different.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

OCTOBER 2, 2018

Modern prospects are digitally connected, savvy researchers who take the time to explore their options before making a buying decision. For example, say sales has noticed that the majority of prospects are interested in how a product can increase their organizations efficiency.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

DECEMBER 13, 2018

Start by doing research to find the best platform that meets your unique needs and goals. You get the picture—there’s a lot that goes into hosting a webinar, so organization is essential. In fact, research shows that the majority of webinar registrants sign up a week before the event, and many wait until the day of. Source ].

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

SnapApp

JANUARY 17, 2018

According to research from the Harvard Business Review (HBR), your boss is much more likely to have a positive impression of your idea if you pitch them in person. . Be conscious of presenting all of the thorough research in a way that doesn’t just skip to the ending. The reason?

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

SnapApp

JULY 8, 2014

According to the Social Science Research Network, 65% of people are visual learners – in fact, the brain processes visual information 60,000x faster than text. “ By nature, humans are visual persons. So why are you still writing ?” you might ask. First off, reading is good for the brain…so keep reading.

User-Generated Content 48

User-Generated Content Stats Marketo Opinions 48

SnapApp

FEBRUARY 9, 2016

Last month, I accepted an award on behalf of the SnapApp product team from the Boston Product Management Association (BPMA), the Boston area's largest volunteer-run organization for product professionals. I am super proud of the whole team and it was truly an honor to be recognized. What is “Product Management”, Anyway? .

Lock-In 48

Lock-In Marketing Automation Services Work Management Webinar Metrics 48

SnapApp

JULY 10, 2018

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. This book is perfect for any B2B organization looking to implement a solid demand gen strategy from the ground up.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

FEBRUARY 10, 2016

Last month, I accepted an award on behalf of the SnapApp product team from the Boston Product Management Association (BPMA), the Boston area's largest volunteer-run organization for product professionals. I am super proud of the whole team and it was truly an honor to be recognized. What is “Product Management”, Anyway?

Lock-In 48

Lock-In Marketing Automation Services Work Management Webinar Metrics 48

SnapApp

JUNE 15, 2016

You’re not going to resonate unless you know your audience really well, so if you don’t know your audience, you need to do your research. Organically Raised in Brooklyn. Organically Raised in Brooklyn. . So would you try to identify the audience’s sense of humor during the research process? I haven’t heard that before.

Copywriting 48

Copywriting Landing Pages Lead Scoring Lead Ranking 48

SnapApp

NOVEMBER 30, 2017

Research shows that your prospects overwhelmingly buy for who you are, not what you’re selling – buyers overwhelmingly prioritize company values over specific product details. . Keeping creativity a high priority is vital for individual marketers and marketing organizations to be successful. . Bake Creativity Into Formal Processes.

Creativity 79

Creativity Planning Paid Search Agency Guidelines 79

SnapApp

MARCH 27, 2014

So many in fact, that it can be difficult to determine which tools work best for your organization. To help you decide whether interactive content marketing is right for your organization, we have answered three important questions we commonly hear from our own prospects. Let’s take the example of a research report you might have.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

SnapApp

MARCH 27, 2018

Since then, as a freelance consultant, I’ve hammed it up on stage at a number of industry conferences , in front of graduate and undergraduate groups at universities, and in meetings of professional organizations. Make it easy for event organizers to find you. . Do Your Research.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

SnapApp

SEPTEMBER 10, 2019

Interview your sales team to get a better understanding of what they look for in a prospect, and organize your marketing efforts to prioritize those attributes in leads. Further Reading: Why Marketers Should Listen When Sales Talks Trash: Understanding the Disconnect. Segment your audiences. Have weekly meetings with your sales team.

Lead Qualification 59

Lead Qualification Lead Ranking Sales Qualified Leads Marketing Qualified Leads 59

SnapApp

SEPTEMBER 14, 2015

Research the event beforehand and begin to reach out to people before they arrive. Sales and marketing representatives rush to scan name badges, rather than entering every conversation as an opportunity to create advocacy, promote brand awareness, and educate regardless of the person’s title or organization. Be present and attentive.

Advertising Agencies 48

Advertising Agencies Planning Creativity Promotion 48