B2B buyers see persistent problems with tech vendors
Martech
OCTOBER 18, 2023
B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The top deal-breakers include: Lack of transparency in fulfillment processes (48%). Supply chain issues/order delays (47%). Get MarTech!
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