Martech
JANUARY 4, 2023
Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care. Of course, the U.S. What happens next.
Sprout Social
JUNE 25, 2019
Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons.
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Webbiquity
JUNE 15, 2021
To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? What makes a good lead magnet? Easy-to-digest.
Martech
SEPTEMBER 29, 2023
The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data sharing.
Martech
APRIL 13, 2023
The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic. To put Realeyes on the smartphone, users have to opt-in, and are then directed to an environment where they can look at some ads. There they stare, heads bowed, but not in prayer.
Litmus
OCTOBER 3, 2022
Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. Social media buttons. What key elements are required in an email footer? Preference center.
Biznology
JUNE 25, 2018
Because it was easier to sneak another paragraph into the terms and conditions than to do the right thing, GDPR happened. I have had to send emails in the last month to everyone on my Christmas Card email list asking them to opt back in. And I never really got an answer that I understood. Because no good alternative existed.
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