LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. In my opinion, this is a no-brainer: every Marketing Automation system should offer this. I asked myself: Does Marketing Automation Get Social?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

MLT Creative

AUGUST 1, 2011

This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Everyone has their own opinion, but I would say, "A lot!" Prospects don’t answer their phones or return calls anymore. How the Sales Game Has Changed. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Webbiquity

JULY 19, 2010

will customers really share honest opinions in an open forum?) The site covers a broad array of products and services from accounting software to web conferencing services, and was among the first b2b sites to introduce social review elements similar to Angie’s List or Yelp on the consumer side.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

JUNE 17, 2009

As the Web site becomes a more prominent source of information for prospects, it’s increasingly important for marketers to watch and optimize its operations. The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. How will your product make a prospective customer's life easier? Sorry, prospective customers!) Everyone wants to market their product like Apple. No surprise there. And you know what? What problems will your product solve?

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content. Prospect lists? Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JUNE 15, 2012

If you are anything like me, getting a real life opinion from someone is always more helpful, because it's both unbiased, and often rooted in a common experience. Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

Hubspot

MARCH 19, 2013

PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. MIT has proactively and consistently newsjacked Pi Day by notifying prospective students of their acceptance or admissions on that afternoon. public relations can be a critical ingredient in your marketing mix.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Selling to Big Companies , August 16, 2010 Of course, I don’t have an opinion on this topic!

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28