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Your Questions About ABM — Answered!

The Mx Group

Demand Gen and Lead Management. We are using salesforce.com as our CRM — how well will it work to support our efforts? We have a lot of opinions about what accounts should be on our ABM list. Topics Demand Gen & Lead Management. Sales Empowerment. Bottom-line Results. Technology Expertise. Terms of Use.

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What's it take to generate leads that fuel your forecast?

ViewPoint

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. Testing and data over opinions and conventions. Do you report on stats such as touches per conversation, touches per lead, best conversion touches?

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Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. At least, that's my opinion. But the marketing automation space is changing rapidly.

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Organizing the Chaos of Social CRM

Paul Gillin

Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. I previously expressed my opinions about the whole concept of social CRM. Unfortunately, many companies simply use CRM as a fancy lead management tool. Have a look at the grid and see what you think.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Any of these opinions are valid but here is something to consider – we’re in a down economy right now and sales are not as easy to come by as they once were. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. All opinions here are my own. 20+ years in B2B direct marketing, demand gen, and lead management. London, UK – [link]. New York, NY. San Francisco, CA · [link].

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How to Improve Lead Routing for More Sales

markempa

Have you recently looked at your lead routing and assignment process? LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Case in point. Did you catch that?