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Why are my open rates dropping?

ConvertKit

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? Please list the benefits for each tool and keep answers simple so everybody in the organization can understand. Format) Please list the benefits for each tool. Understood? Updated answer: Certainly!

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4 Automation Tools to Save You Time

Biznology

Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. It also establishes the best time to send emails out to increase your open rates and response rate.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing. Leave a comment below or join the conversation on Twitter.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A marketing tool with staying power.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.