Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

NOVEMBER 6, 2023

Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering.

Outreach 117

Outreach Email Marketing Optimization Lead Scoring 117

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. The average email open rate is 46% to 50%. Click-through rates average 2.6% To protect recipients, these three email providers are implementing stricter anti-spam policies.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. This will ensure more emails will make it through the dreaded spam filter!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

ConvertKit

JULY 19, 2021

In season 2, we went beyond the basics, looking at the complexities of email and (hopefully) proving that inbox success has more to do with the person receiving your emails than a robotic, spam-resistant recipe. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Pullquote. (21:42)

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But wait, isn’t that the same as open rate?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

SalesIntel

OCTOBER 5, 2023

Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns. This can send irrelevant content and messaging to your subscribers, often resulting in low open rates and high unsubscribe rates.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

ConvertKit

NOVEMBER 29, 2021

If we learned anything last season, it was that open rates are no longer the magic email metric. Changes to Apple’s privacy settings dethroned an already shaky measurement tool, albeit one many marketers loved to tout. Now that open rates are a thing of the past, how can we shift our focus? Litmus Live.

Creativity 90

Creativity Deliverability Marketing & Strategy Privacy 90

sagefrog

FEBRUARY 28, 2024

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

ConvertKit

AUGUST 16, 2021

Delivery rate: 99.9%. Delivery rate: 99.8%. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Litmus

SEPTEMBER 20, 2022

Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Prioritize value, transparency, and respect for subscriber preferences and privacy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Prioritize value, transparency, and respect for subscriber preferences and privacy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

AUGUST 2, 2021

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. Do you see the trend of email privacy expanding to other email clients?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Navigate the Channel

JANUARY 3, 2024

According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. Neglecting this can lead to lost opportunities.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

FEBRUARY 26, 2021

Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. Measure everything.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. But they don’t necessarily help you figure out why your emails hit the spam filter or provide actionable advice to fix them. Click here to see the full results.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

ConvertKit

JANUARY 14, 2022

Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 37.3%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Salesforce Marketing Cloud

DECEMBER 8, 2023

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

SEPTEMBER 27, 2019

If possible, personalize your subject line to increase the open rate. Keep away from words like “free” or “Act now” to avoid spam filters. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ConvertKit

DECEMBER 15, 2021

Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 33.87%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 73

Deliverability Open Rate Click Rate CAN-SPAM 73

ATAK Interactive

MAY 23, 2019

Personalization Vs. Privacy. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Smarter Spam Filters with AI and Machine Learning. According to SpamLaws.com, spam makes up about 45% of all emails and 73% of this figure points to identity theft.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? A little background.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Sage Marketing

AUGUST 21, 2023

Strong subject lines are essential to entice recipients to open your emails, while relevant and persuasive calls-to-action (CTAs) encourage them to take the desired action. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email isn't dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists. Offering incentives or a piece of content like a guide in return for a subscription can increase sign-ups. Hosting webinars and events can be a good way to gain new readers.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Valasys

OCTOBER 10, 2023

High Open and Response Rates Mass text messaging boasts high open and response rates compared to other marketing channels, such as email. Research shows that SMS messages have an average open rate of 98%, guaranteeing that your message will reach your target audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Vision6

JANUARY 14, 2024

This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement. Addressing privacy concerns Since AI relies heavily on data, ethical considerations, and privacy concerns come to the forefront.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52