Onalytica B2B

DECEMBER 11, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Their use of Instagram Stories and Instagram Photo Albums for storytelling is a great source of inspiration I can directly apply to my marketing strategies. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN DIGITAL MARKETING?

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

JANUARY 17, 2018

Shoppers used to either shop online, in store or via a catalogue – they would browse and make their purchase all on one channel. There is a great opportunity to work with influencers in developing, using and reviewing your product, to educate them, and your target customers. The Omni-channel experience.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

APRIL 3, 2018

Blockchain, Crypto but not Bitcoins, PersOffline Mix Online strategies, Psychology analysis of customers and users, the emotional aspect in automation of marketing through NLP and Deep Learning. In career and startup ideas to execution, I hold the belief of many people (over 1000s) as a mentor and helping hand.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

MARCH 22, 2017

Whereas traditional influencer mapping projections have tended to focus solely on the impact of online influencers and social media, Viewpoints also incorporates offline influences. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

SEPTEMBER 18, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Airbnb – for combining utility with brand and voice. Our clients – for sticking their necks out by choosing this weird and wonderful agency. Also positioning and branding. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

SEPTEMBER 22, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? In terms of great content, and how to run a content marketing campaign, B2C companies will learn a lot by following them on their social channels. Video, speaking opportunities and webinars. Email me on: markefidelman@gmail.com.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

MARCH 23, 2017

The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online. Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

MARCH 23, 2016

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. Layered Online. WHAT ARE THE EXPERTS SAYING? dorkfaceblog. Jemma ⚡☔ Dorkface.

Blogger 100

Blogger Branding Brand Identity Lead Scoring 100

Onalytica B2B

APRIL 11, 2017

When people think of online influencers, they readily picture the typical Instagrammer generation. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

SEPTEMBER 15, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? On the other hand, many of the influencers I have listed, especially the Content Marketing Institute, represented by founder Joe Pulizzi, regularly publish authoritative content on content marketing.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

AUGUST 7, 2018

WHAT AREAS OF INFLUENCER MARKETING ARE YOU MOST PASSIONATE ABOUT? I have become within the influencer marketing industry an expert in business analytics, influencer relations, ROI and content / digital strategies.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

APRIL 19, 2018

Shared media is all about engaging with and creating online and written content with other parties, in which more than one party benefits from engagement, exposure and worth-of-mouth. Now, we’re about to ruin the trifecta by adding a forth element: shared media.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

NOVEMBER 6, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Hubspot (their sales & CRM tools). Social Media Examiner. Content Marketing Institute. Digital Marketer. Loads of stuff, like: Speaking opportunities. Article contributions. Digital Marketing strategy development.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

AUGUST 31, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? L’Oreal Makeup.com for linking to their competitors. When you make it all about your customers, you find yourself in surprising territory.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

SEPTEMBER 3, 2015

Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM: #Telecoms: Top 100 Influencers and Brands Click To Tweet. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities.

PageRank 100

PageRank Branding Brand Identity Lead Scoring 100

Onalytica B2B

JANUARY 18, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? The major concepts like Account Based Marketing, Artificial Intelligence, personalized content, Blockchain, etc. all require clean/standard data to work effectively. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

JULY 18, 2018

I became an expert by studying the industry and best practices, and becoming involved in online forums and conferences where I learned about data science from top experts, and following top journals and portals such as KDnuggets and Data Science Central, and being part of communities such as DataDrivenNYC.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

APRIL 5, 2018

Top 10 Online Marketing Experts to Watch, Forbes. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

NOVEMBER 14, 2017

In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

NOVEMBER 7, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Hearing how a mega-brand made mistakes and lost millions in revenue is exactly what makes me feel warm towards a company. They are both commendable examples to follow for customer love !

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

OCTOBER 1, 2018

Top 10 Online Marketing Experts to Watch, Forbes. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 50 Marketing Influencer, Entrepreneur Magazine.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

NOVEMBER 18, 2015

We discovered a very engaged community, below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. With all the discussion and resources available online, our analysis produced a great set of independent influencers and communities. TOP 100 INFLUENCERS. Twitter Handle.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Onalytica B2B

SEPTEMBER 14, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I like brands that use a strong tone of voice in their writing: you’d recognize their writing even if the logo went missing. I also like brands that approach their marketing as training. That ask: What would our customer need from us?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

JULY 29, 2015

Below you can see a network map of the online conversation, be sure to click on the map to enjoy the full size network diagram in greater detail. Mapping the community. We discovered a very engaged community with much discussion between individuals and brands. Top 100 Individuals.

PageRank 100

PageRank Branding Brand Identity Marketing Management 100

Onalytica B2B

JULY 15, 2015

Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year! ). Online Influence. If we compare it to the content marketing discussion we find lots of smaller accounts driving influence. Anthony Kennada. GregHeadAZ.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

FEBRUARY 22, 2016

To determine which professionals and brands were leading the online discussion on water security, we analysed 517K+ tweets from November 2015 to January 2015. Below you can see a network map of the online engagement between our top 100 water security influencers. Water&Sanitation_RSA. IrishWater. Irish Water. ensiamedia.

Branding 100

Branding Brand Identity Lead Scoring Lead Ranking 100

Onalytica B2B

JANUARY 12, 2018

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? I expect to see a shift toward a much higher standard of openness gain momentum. I love collaborating on really anything!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

NOVEMBER 10, 2016

They’re spending 25 hours a week online; a statistic which previous generations may find unfathomable. THE FACTS: A huge 90 % of Millennials own a smart phone; updating their network while on the go about anything from what they had for lunch to a rant about public transport is a natural compulsion.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MAY 26, 2016

Great teachers have a wide variety of tools that engage learners both in the classroom and in their online / elearning classroom as well. Online was the 2nd most popular debate driver, proving the importance of the internet in edtech and elearning. The modern educator is fluent in content but also in modern teaching tools.

Branding 101

Branding Brand Identity Lead Scoring Lead Ranking 101

Onalytica B2B

JULY 19, 2018

Twitter conducted one massive cull over night – being referred to online as the #TwitterPurge. Think a million a day sounds like a lot? Well, you may or may not have noticed that upon waking up on the morning of Friday 13th (ironic?), It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

DECEMBER 11, 2017

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Tencent recently bought a share of Snap which is significant since that is a Chinese investment in an US-based platform. Tencent, Facebook, and Google will probably make more global investments like this.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

APRIL 18, 2016

We were very interested in seeing which professionals and brands were leading the online discussion at #IFGS2016, so we analysed 7K+ tweets from 31 March – 12 April 2016 mentioning the keywords “Innovate Finance Global Summit” OR #IFGS2016 OR #IFGS16. MAPPING THE COMMUNITY.

Branding 0

Branding Brand Identity Lead Scoring Lead Ranking 0

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. At Onalytica, we use our unique Influencer Relationship Management software to monitor and analyse online trends in order to help brands realise a social media marketing and engagement strategy. Michael Koehler #3.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JULY 8, 2015

We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR.

PR 100

PR PageRank Branding Brand Identity 100

Onalytica B2B

MAY 10, 2017

of the key influencers drive 80% of the conversations online. Target the ‘key influencers’ in the top tier- once a relationship has been built with them, this will naturally filter down to the wider network- after all, Forrester claim that 6.2%

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

AUGUST 26, 2015

Podcasts, videos and online textbooks help facilitate this model. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities.

Lead Ranking 50

Lead Ranking PageRank Branding Brand Identity 50