KoMarketing Associates

JULY 23, 2019

With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. One of the hottest topics at this years Social Media Marketing World , one of the world’s largest social media conferences, was, you guessed it — video. Live Video for Social Media.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. If a content marketing strategy is to make a meaningful difference, it needs to focus away from the marketing side and help our customers understand, engage, and inspire at scale.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 262

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 262

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Google Trends. Price: Free. Google Keyword Tools.

Budget Programs 81

Budget Programs Research Software CMO 81

Contently

JUNE 13, 2017

Here are three trends that marketers working in Europe should be thinking about for the future. Part of the promise of online marketing has always been to understand the customer journey better. The rise of attribution modelling has given marketers more insight into how different types of content lead to conversions.

Marketing AI 163

Marketing AI Work Management Marketing Management Trends 163

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. In this blog post, we'll walk you through all five shifts noted in the McKinsey study, while giving our insights on how marketers and brands can navigate them. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

KoMarketing Associates

NOVEMBER 18, 2014

The key takeaway for B2B marketers is that the competition is getting more budget and more advanced in their array of marketing tactics. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. B2B Online Marketing Blog Demand Generation'

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Fount Media

OCTOBER 13, 2021

Every b2b owner seems to put up an effort for devising their b2b marketing strategies and sales. Many b2b marketers have realized the role of technology in shifting the paradigm of traditional offline marketing to online marketing methods using technology-enabled tools and techniques.

Trends 52

Trends Paid Search Agency Companies B2B 52

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. Latest Color Trends Show that We Are All Hoping for a Redemptive 2021. Ten Ways to Use Google Trends to Increase SEO-Jan 25. Illuminate.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

BenchmarkONE

SEPTEMBER 23, 2021

Trends come and go. If you want your small business to thrive during challenging times, having a finger on the pulse of emerging trends is the key to success. While many communities have attempted to encourage supporting local (and smaller) companies, businesses themselves have to follow trends if they want to keep up with the times.

Small Business Marketing 57

Small Business Marketing Trends Business Ethics 57

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Global Digital Marketing Snapshot.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Which is better, qualitative or quantitative research? Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 109

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 109

B2B Marketing Directions

SEPTEMBER 20, 2015

In many ways, the findings of the Starfleet survey echo the results of research from several other firms. For example: Almost nine out of ten respondents (89%) said their primary high-level objective for investing in content marketing is to acquire new customers. Illustration courtesy of Flickr CC and TopRank Online Marketing.

Research 45

Research B2B Marketing Allocation Content Marketing 45

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Biznology

JANUARY 28, 2016

Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. Drone video. Like this post? Sign up for our emails here.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

illumin

OCTOBER 2, 2023

Using trends to bolster your social strategy Following trends is an effective way to create impactful content for social media. By understanding the behavior, humor, and language a target audience uses online, marketers can make posts that fit the mold and attract engagement.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Hinge Marketing

JANUARY 3, 2017

These firms will begin adapting their marketing now — before it’s too late. So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2017 and beyond. Trend 1: A heavy focus on recruiting. Trend 2: More emphasis on community outreach.

Trends 54

Trends Planning Advertising Agencies Microsite 54

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. Like Be the first to like this post.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

LeadSquared

MAY 13, 2013

Whether it is Google Adwords, blogging, content writing, SEO or any other kind of online marketing task , conducting a proper keyword research online is the best way to begin with, and actually be successful at it. It enables you to select a specific search type so as to make your research more targeted.

Keywords 52

Keywords Research Cost Per Click Budget Programs 52

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Hinge Marketing

NOVEMBER 21, 2016

So here are five important trends that are shaping the future of accounting marketing: 1. After all, they can research everything else online, why not your firm? What do these trends mean for your firm? What do these trends mean for your firm? The newer trends favor the specialist. Treat it as such.

Trends 48

Trends Buyer Personas Marketing & Strategy Trust Marketing 48

KoMarketing Associates

APRIL 10, 2020

Focus on aspects of website performance that are specifically responsible for downward trends and optimize accordingly. Analyze The Trends. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes. Dig Into The Details.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Stevens & Tate

APRIL 30, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Trends 41

Trends Paid Search Agency Advertising Agencies Mobile Advertising 41

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready?

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. First-Party Source Research & Journalistic Articles. Some Internet users and online marketers have since begun to refer to any amusing picture as a “meme,” though this isn’t always the case.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. They have a vast library that spans across all marketing topics. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226