markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Customer Experience Matrix

OCTOBER 18, 2006

Knowing this, I was pleased to see they had published a paper titled “Five Steps to Achieving Precise Customer Targeting Online.” In fact, this may be the least effective white paper I’ve ever seen. Even knowing what [x+1] does, I could barely see the relationship between this paper and their product.

Paper 120

Paper Product Banner Ads Banners 120

Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

EMagine B2B Blog

AUGUST 16, 2011

We’ve visited the subject of white papers in this blog fairly often, because they play such a critical role in online marketing for most B2Bs …and especially technology-based B2Bs.

Paper 40

Paper Effectiveness Tips Online Marketing 40

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” It’s unlikely that everyone needs to read the white paper. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. Eighty percent believe their family or themselves can be compromised online.

Buy 145

Buy Personalization Brand Identity Branding 145

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. After all, not everyone needs to read the complete article or white paper to be inspired by its best ideas. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

EMagine B2B Blog

AUGUST 5, 2009

It’s been well-documented that this recession has caused B2B marketers – and their agencies – to hasten their ongoing shift of budget dollars from traditional to online vehicles, in search of measurable ROI. That has thrown the spotlight on that online marketing war horse, the white paper.

Paper 40

Paper Effectiveness Internet Marketing Paid Search Agency 40

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Pick the Right Offer. More Information. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

JUNE 4, 2019

For example, if a white paper is being promoted in the ad, a relevant image with the title of the white paper should be created. Companies need to make sure that they have the ability to create new images that align with the overall goal of the program.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 119

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 119

KoMarketing Associates

MARCH 14, 2017

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 For your free copy of the white paper, visit the Spencer Brenneman website!

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

Tomorrow People

APRIL 10, 2018

With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. Going micro with content marketing.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Webbiquity

MARCH 17, 2017

Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. There are three basic parts to creating a sale funnel that converts sales online. The Lead Generator.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

KoMarketing Associates

AUGUST 22, 2017

In addition, ensure that high performing on-site SEO assets have an opportunity to support the growth of B2B email marketing lists. Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Biznology

AUGUST 2, 2018

Conversion rate optimization is supposed to improving a key performance indicator, but I am noticing manipulation lately, as conversions are being watered down to newsletter sign-ups and white paper downloads, all of which might be perfectly legitimate, but certainly are not as valuable as a request to be contacted by a salesperson, for example.

Conversion Rate 120

Conversion Rate Newsletter Paper Conversion 120

SendX

MAY 18, 2020

If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software. I’ve found that email marketing is the best way to promote these bonuses. Conclusion Affiliate marketing is in many ways similar to other types of online marketing.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Launch Marketing

JANUARY 26, 2022

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Anything Goes Marketing

JULY 18, 2007

I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

APRIL 27, 2017

These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 29, 2014

Second, B2B vendors lack critical content marketing assets designed to support the buying process. Survey respondents indicated that vendor websites lacked key content marketing assets which influence the buying process, like “case studies, white papers and articles,” “pricing” and “product reviews.”.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Biznology

MAY 30, 2018

It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. For some kinds of content tagging, manual tagging is fine. But if you ask them to tag a document with the right industry or the right subject?

Tagging 149

Tagging Automation Case Studies Content 149

Industrial Marketing Today

JULY 25, 2011

A manufacturer of pre-engineered metal buildings has taken this popular B2C online marketing tactic and used it to help architects, contractors and commercial building owners make a more informed decision. These two plus a few more tactics are mentioned in my free white paper 7 Content Marketing Tactics for Selling Industrial Products.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

MAY 22, 2018

Once the user is aware of a brand, thanks to social media, an advertiser can now try to bring them further down the funnel by promoting a white paper or demo on AdWords. With these audiences set up, there are a few different ways AdWords allows an advertiser to market specifically to each group of users.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151