Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. Download the 2020 High Growth Study: Accounting & Financial Services Edition. It’s time to follow your clients online. . That hurts.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Lead Forensics

NOVEMBER 23, 2023

They may browse a couple of case studies, before taking a look at the FAQs page and finally reading the pricing list. The post What Role Can a Website Play In B2B Lead Generation? appeared first on Lead Forensics. They may then be encouraged to hand over their name and email address in exchange for a white paper.

Lead Generation 52

Lead Generation Marketing Websites Generation Marketing Qualified Leads 52

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Hinge Marketing

JANUARY 5, 2016

2) Referrals look for you online. In a recent study , we found buyers use an average of 3.2 channels to “check you out” and three of the top 4 ways they do that are online. This period is when you utilize case studies, research reports, and white papers. We also found that 51.8% CFOs love that!).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Customers decide when and how to engage with us in the buying journey. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Marketing Insider Group

AUGUST 17, 2015

Buyers are now at least 57% through their purchase research before they first contact the seller , according to a study by the Corporate Executive Board. Other studies show that buyers are as much as 90% through with their research before engaging with sales. You still need to generate leads from those visitors.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Hinge Marketing

FEBRUARY 21, 2014

Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero.' Learn three easy tips to help guide your selection process as you build out your blog schedule.

Tips 48

Tips Online Lead Generation Linkedin Twitter 48

Outgrow

JANUARY 22, 2020

In 2005, he started a blog income case study to prove that you can make money by blogging. And guess what, once his goal was achieved, he took on the next case study. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hinge Marketing

AUGUST 14, 2013

The few A/E/C firms that have capitalized on the potential of online marketing are attracting new leads and building a tangible competitive advantage. In our recent study on professional services firms and online marketing, we found that A/E/C firms that generate leads online grow faster and are more profitable than their counterparts.

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy Work Management 48

Hinge Marketing

JULY 24, 2014

Case stories, sometimes called case studies, communicate your expertise, professionalism, and what you’ve accomplished. Don’t overdo them, but offer them in bite-sized chunks to emphasize important points and grant your case study more credibility. Technology Case Studies' On Google+ or LinkedIn?

Case Studies 48

Case Studies Case Study Work Management Marketing Management 48

Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Consider this.

Lead Generation 48

Lead Generation Generation Leads Lead 48

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Online Lead Generation – 54,553 members. Arguably one of the most critical aspects of B2B marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

ClearVoice

JUNE 11, 2020

They might offer up vignettes of potential consumers via buyer persona profiles for you to study. OptinMonster , an online lead generation software, says testimonials provide social proof, a psychology-based phenomenon where people follow the actions of others in their pursuit of managing good choices.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Hinge Marketing

JUNE 25, 2014

And results from our recent study of over 500 professional services firms back up that idea. To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Why invest in a lead generating website?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

SEPTEMBER 2, 2015

The Hinge Research Institute has published studies on how buyers buy , how firms can get more new business from referral marketing , and the impact of Visible Experts on a firm’s bottom line, just to name a few. Online marketing is a good shorthand for a modern, scientific marketing practice. Let’s take a look at some.

Advertising Agencies 48

Advertising Agencies Marketing Management Planning Marketing Analytics Tools 48

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The Some studies indicate that Google may be giving preference to even longer content: 2,000 words or more. The key is to make it very clear what action you want the reader to take. 300+ words.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. What does this mean for marketers and online lead generation?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

markempa

MAY 9, 2007

« B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

SWZD

AUGUST 5, 2019

He mentioned how a prospect might be skeptical while looking at marketing messaging from the company as something being produced “by a cheerleader with Pom Poms,” but seeing a real-world customer case study about another end-user makes it much more relatable and credible. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. How Hinge Can Help.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Anything Goes Marketing

OCTOBER 8, 2007

Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Hubspot

AUGUST 17, 2011

Increase online visibility and traffic? Grow revenue through better online lead generation ? The best inbound marketing agencies are able to use themselves as a case study. They Establish the Big Picture. What business problem did your agency get hired to solve? There are a lot of moving parts in inbound marketing.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Advertising Agencies Ad Agencies 28

B2B Marketing Zone Posts

MARCH 3, 2010

Research shows fastest-growing businesses pile on to the social web - grow - Practical Marketing Solutions , February 16, 2010 A brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

LeadSquared

JANUARY 13, 2016

You see, according to a study by marketing sherpa, the consumers tend to follow the line of sight of the subject in the images they see. Incidentally, Fitternity is also featured in our online lead generation options for fitness marketing. Wondering why it is important? Well, the whole “Line of sight” angle.

Marketing Websites 52

Marketing Websites Eye-Tracking Work Management Marketing Management 52

Hinge Marketing

JUNE 26, 2016

5) Online marketing is less expensive to use. A study by HubSpot found that inbound leads – leads generated online through sources such as blogging, social media, and search engine optimization – cost 61% less than traditional outbound leads. Profitability and Online Lead Generation.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Outbrain

JULY 17, 2022

According to a 2021 State of Marketing Report , most surveyed marketers rate lead generation as their number-one priority for the next 12 months. If this includes you, you’ll want to include these online lead generation best practices below as part of your strategy this year. Update your buyer personas.

Online Lead Generation 37

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 37

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

NuSpark Consulting

MARCH 1, 2016

A few years ago, studies showed that we receive approximately 174 newspapers worth of information every day, compared to the equivalent of 40 newspapers worth in 1986. Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

FEBRUARY 24, 2014

The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In I found six key takeaways to the study: 1) Successful firms have a documented content marketing strategy. Case studies. Online presentations. So what were those 13 tactics?

Allocation 48

Allocation Marketing Budget Research Marketing & Strategy 48

Hinge Marketing

OCTOBER 4, 2013

Ebooks, research studies, and infographics tend to work well. Send pitches to these blogs about your new book or study and ask them to review it. If you are looking to promote a research study for example, ask the blog editor if you can write a guest post describing the results of the study. The more blogs the better.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48