Biznology

FEBRUARY 3, 2015

Responsive web design also does a terrible job with pop ups and “may I help you” windows and those “please sign up for our newsletter” popups so you’ll need to consider other ways of engaging your visitors — or just try to find a middle ground.

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

OCTOBER 31, 2010

Image via Wikipedia. Tags: Internet Marketing Monthly Newsletter ipad iphone mifi mobiledevice mobilephone wifi. We're all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren't keeping up. And then decide if that number means what it used to mean. I think it doesn't.

Activities 80

Activities Wikipedia Internet Marketing Mobile Marketing 80

Biznology

JULY 13, 2012

Photo credit: Wikipedia. Not everyone who reads your email newsletter will have subscribed to your blog feed. So you won’t necessarily be boring them if perhaps your monthly email newsletter consists entirely (or mostly) of “best of” blurbs from that month’s blog posts. Don’t be. – techniques.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. This can be done in physical ways like leaving business cards at each other’s offices or swapping advertising in each other’s newsletters. Small businesses need loans in order to take product and service ideas to the next level.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. One more example before we go: email newsletter from the good folks at CMI, the Content Marketing Institute. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?”

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

APRIL 4, 2011

Image via Wikipedia. Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostly because of who is quoted.

Social Media 80

Social Media Research Social Marketing Wikipedia 80

Biznology

MARCH 15, 2012

Image via Wikipedia. In fact, you’re probably already communicating with them on a scheduled basis via newsletters or email promotions. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. Outside of Chicago, New York, LA, San Francisco, Washington, DC, Boston, and Miami, the United States is also a collection of regional, city, town, and village daily papers as well as weeklies and newsletters and journals, both academic and professional, and email lists and web-only news sources.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). Whether that’s a landing page or your social media profile/presence or the sidebar materials in your email newsletter, you have to aim everything toward conversion. . Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 30, 2010

Image via Wikipedia. Tags: Internet Marketing Monthly Newsletter business internetmarketing. Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this morning.

Ad brokers 80

Ad brokers CMO Wikipedia Class 80

Biznology

FEBRUARY 1, 2013

Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.”

SEO 80

SEO Wikipedia Social Media Google 80

Biznology

DECEMBER 1, 2011

Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet.

Google 80

Google Wikipedia Marketing Analytics Tools Lead Scoring 80

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

JULY 16, 2013

Well, like I said in the beginning, it can be as simple as just dumping in each and every newsletter, announcement, and press-release, verbatim, you have ever written into your blog, marking each post with the date that that particular post occurred. So, go up into the attic and look around. How to start?

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

JANUARY 2, 2013

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential.

Training 80

Training Planning Paid Search Agency Consulting 80

Biznology

JANUARY 4, 2012

Wikipedia has crushed them all. Lots of attempts have been made to resuscitate the business, everything from free Web sites to subscription Web sites to hyperlocal news and more, but the steady exodus of readers continues as online news is not only cheaper in many cases, but it is more personalized and more convenient.

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Biznology

JANUARY 2, 2011

Image via Wikipedia. If you are receiving this post as the Biznology monthly newsletter, you never even noticed we were gone. (If If you'd like to be receiving these posts almost every business day, you can subscribe to the daily Biznology newsletter.). Marketers often come from two distinct backgrounds.

Direct Marketing 80

Direct Marketing Brand Identity Branding Wikipedia 80

Biznology

AUGUST 24, 2010

Image via Wikipedia. Newsletters - What better place to exhibit expertise than the company newsletter? by Frank Reed. In today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen.

Validation 80

Validation Intent Thought Leadership Wikipedia 80

Biznology

NOVEMBER 11, 2014

I have been a client of MailChimp for years but have never sent one email or newsletter. GetResponse seems to me to be the SquareSpace of newsletter and email list managers. So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. So, here we go. GetResponse.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

JANUARY 13, 2015

Next step , which they hate, is to really get your email newsletter strategy moving forward. So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. There is plenty of time , I tell them, you just don’t want to work any harder than you do right now. You’re on Life Support.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

JULY 9, 2012

Photo credit: Wikipedia. I have the obligatory Web site, but I don’t advertise or send email newsletters. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. The core of my strategy is networking, both online and off.

Marketing Budget 80

Marketing Budget Ideal Customer Profiles Network Marketing Social Networks 80

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” I had a dozen more in the list, including Wikipedia Management and Online Reputation Management (ORM), but I decided to keep it simple.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

DECEMBER 17, 2013

And, if you’ll notice, Wikipedia and even Google.com are pretty fugly and they’re possibly the best sites on the web. Ok, I know that you really want your visitors to sign up for your newsletter and Like you on Facebook, but most people really hate that popup that manifests when they’re rushing to check your address before coming to meet you.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80