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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. Results included: 80 percent of news sites had accessibility issues. The Americans with Disability Act (ADA). In the U.S.,

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Pledge to Equal Opportunities: Joining the Disability Confident Scheme

Modern B2B

We’ll be making our recruitment practices more inclusive, updating our policies and procedures, and will identify at least one improvement area across our business that will support people with disabilities. We believe that everyone should have equal opportunities to succeed at work, including individuals with disabilities.

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“Good company culture” and why it’s essential

illumin

There was also a “heightened awareness about the importance of diversity , equity and inclusion (DEI) in the workplace during the pandemic,” according to Corbett, and this awareness hasn’t gone away. These gender discrepancies are a problem and cause many talented women to leave workplaces in what Corbett dubbed the “Great Breakup.”

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8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Hubspot

In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust. Showcase human diversity in your campaigns. Perform a landing page and website audit for audience diversity. Inclusive advertising doesn't end with the ad.

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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

Remote work is a disability concern. Distributed teams can open doors for more diverse talent. Eliminating location bias from the equation opens the door for more diverse talent, which is good news for marketers. For others, the structure and communal nature of an office are beneficial for mental health.

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A Marketer’s Guide To Managing Projection Bias

Unbounce

News flash: Everyone’s biased. A team without diverse perspectives can lead to missed marketing opportunities. When you include diverse experiences and perspectives in your work, you’ll also counter biases that you’d otherwise miss. Diverse perspectives also matter when it comes to factors like accessibility. What’s next?

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ). When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ).