Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Kevin Indig

APRIL 25, 2023

Half the battle is understanding WHAT you need to fix on your site. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. The biggest variable deciding the impact of SSR is the number of pages on your site. It scales with size.

Case Studies 141

Case Studies Case Study Studies SEO 141

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Social proof: Boosts Conversions.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

NOVEMBER 16, 2020

Retargeting isn’t new in marketing. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. With a smart platform working for you, you can expect to redirect users back to your site for conversion. Automated Retargeting. Retargeting works.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. If your site isn’t user-friendly, your audience simply won’t want to use it. Your site should be easy to navigate while still offering an intriguing visual component through your use of color and graphic design.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Webbiquity

FEBRUARY 21, 2023

That wasn’t always the case though. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Using this tool, we and our clients conduct the preliminary study and find relevant influencers five times faster (on average) than before.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Marketing Insider Group

JUNE 7, 2023

The goal is to get people interested in your site and your company. Google has been crawling mobile sites for indexing for years now. Remember to focus on the metrics that demonstrate success in your case. Keep Link-Building When other sites link to yours, you establish yourself as an authority and boost your SEO.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

FEBRUARY 24, 2021

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Brand Reputation.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. In some cases with a negative review, you may be able to turn the situation around with the right response but take it offline if possible to resolve the issue. Executives Realize SEO Impacts Brand Reputation.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This isn’t necessarily a new or sophisticated way of content mapping. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Not only does your site need an impressive design, but also a user-friendly, functional layout. Content Creation. Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Asking for feedback, customer reviews, or testimonials should be part of your email automation workflow for all new customers and clients. You don’t need, or even want, every testimonial on your site to be from a big shot. Use Both Email Automation & Direct Asks 2.

Ideal Customer Profiles 78

Ideal Customer Profiles Tips Case Study Case Studies 78

Contently

JANUARY 24, 2022

A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants. I’m only kidding—don’t be like me and make vague new year’s resolutions because unsurprisingly, it’s about that time of year where nearly two-thirds of all resolutions have already been abandoned.

Case Study 132

Case Study Case Studies Studies Branding 132

SalesIntel

APRIL 17, 2024

Welcome Emails: When new subscribers join your list, sending a welcome email is essential to express gratitude for their trust. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. Let’s say someone viewed a product page on your site for sliced cheese. The second critical piece of this approach is automation.

Ideal Customer Profiles 112

Ideal Customer Profiles Case Study Case Studies Opt-out 112

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Depending on your study of choice, click-through rates clock in around 0.2 Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. No, seriously.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Your sales and marketing teams must be open to try new things in order to generate B2B leads. Are you willing to try something new?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Contently

JULY 16, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. The surge in new content proved to be an interesting case study for healthcare publishers. A global pandemic impacts everyone and everything.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

RebelMouse

JANUARY 23, 2024

Good technical SEO is about getting the fundamentals right: A unique title for every page, a unique and informative meta description , good site architecture with a clear sitemap , taxonomy, internal linking , clean code that leads to good site performance, and so on. We have case studies to back up this logic.

SEO 65

SEO Lead Scoring Lead Ranking Case Study 65

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Martech

FEBRUARY 8, 2024

Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Dig deeper: A B2B marketer’s guide to long-form content How to get bottom-of-the-funnel SEO right Each case is different, for sure.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

BOP Design

DECEMBER 20, 2021

In addition, the site has a consistent call-to-action that stands out. Visually, this site’s resource section has cool, custom illustrations that pair with each article. Bop Design worked with the marketing team at Zeotap to create a new website and it’s one of our favorite of this year for a few reasons.

Design 112

Design B2B Thought Leadership B2B Case Study 112

BOP Design

NOVEMBER 14, 2023

In 2024 and beyond, a strong user experience will attract the right leads, and then shepherd them through an engaging user journey that gets them to convert right there on the site. This is no longer the case. Long-form content While the idea of long-form content is certainly not new, it is evolving to take on different formats.

Design 94

Design Trends Marketing Websites B2B 94

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. You can use this information to improve your marketing and increase sales.

Research 101

Research Case Studies Case Study Skype 101

Brandpoint

APRIL 13, 2023

New Product or Service Introduction These videos explain and exhibit the new product. If you can’t tell the story of a new product or service in a minute or so, then you probably have something too complex to sell easily. Here’s a more extensive case for live video content. Have a plan but don’t over-produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Walker Sands

FEBRUARY 8, 2022

Armed with new content and greater visibility into performance, Walker Sands launched hundreds of new paid campaigns — constantly testing and optimizing them to maximize performance. Read the full case study here. Wheels needed a website that would not only deliver a fresh new look but provide a well-performing site.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Link to your new case studies, product tours, and price comparisons, and don’t forget to send out deals and discounts to those who are ready to convert.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Optinmonster

APRIL 24, 2024

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Clickz cites a Cirque du Soleil case study, where 20% of their signups never confirmed. That allows you to grow your list fast and connect with new subscribers more quickly.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. In short, their customer base is people who were likely to notice and react positively to Sentry removing cookies from its site. Procurement of onboarding new tools.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123