B2B Marketing Traction

JANUARY 19, 2012

A way to subscibe to the blog (typically an RSS feed). A tag cloud which displays themes that the blog posts cover. If the blog author is on social networks, provide links to their profile. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Convince & Convert

OCTOBER 7, 2010

So, I don’t see a one percent decline in overall social media usage as alarming, but rather a signal that the social media “market&# is officially mature, and the rampant growth of the past three years may be a thing of the past, like Paula Abdul’s career. Social Behaviors Are Shifting. How about you?

Social Media 153

Social Media Facebook Forrester Media 153

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. You can add important sources through RSS feeds and social media monitoring. The reason? Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Social media. Add social media buttons to your blog to encourage readers to share your content. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include post tags and properly categorize each post. Add alt tags to images and use SEO-friendly file names.

RSS 100

RSS Digg Tagging Blogger 100

Hubspot

MARCH 31, 2020

sharing, tagging, etc.). Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. Leverage your social networks. How to Run a Contest on Twitter.

Social Media 101

Social Media Media Rules Guidelines 101

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. WordPress Tips, Techniques and Hacks. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Sales & marketing alignment is finally getting the attention it deserves.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. I now have 32 new people (and growing) that I can network with who share my similar background and interests.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JULY 16, 2008

t we need to market ourselves in this capacity? utilizzo di Social network o di altri servizi offerti dal Web. RSS Feeds : Che cosa sono, come posso leggerne uno, una volta che ho un lettore di Feed RSS, come posso utilizzarlo per unire i miei feed e come posso condividerli. Tagging : Che cosâ??è?

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Hubspot

MAY 29, 2012

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. what does Facebook do for the business owner and marketer?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. As with PR, perhaps all we can do is establish that social media was at least a guidepost along that narrow rocky path to a sale. You and your posts are referred to more often as the network of referrals grows. RSS+comments=VIP. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 100

Social Media Digg Media RSS 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. In pursuing a personal presence in social media, I had it easier than you will. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. File, tag, organize, and search effectively so that information can be readily retrieved. The Hidden Power of Social Networks. Tags in this blog. Social Computing (26 posts).

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Sprout Social

MARCH 8, 2019

And unlike social media where customers might tag you when talking about you, these conversations tend to fly under the radar unless you’re explicitly seeking them out. Through online social listening, you ensure that no potential touchpoints with prospects or customers go unnoticed. How to wrangle your online social listening.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Social networks. News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Buzz Marketing for Technology

JULY 24, 2008

Social Networking - We have presence on the major social networks, but they arent a part of our day-to-day work. We have serious questions about the time it takes to really make the networks work, especially Facebook. It seems too heavy for me to have to use multiple inboxes across the networks. conference.

Ning 100

Ning Tools Wiki RSS 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60