Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. This also suggests an ideal social platform for content marketing strategies to drive value and results for businesses, both B2B and B2C. Challenge #2 – Personal Pages vs. Company Pages. The proof is in the pudding.

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. This also suggests an ideal social platform for content marketing strategies to perform value and results for businesses, both B2B and B2C. The proof is in the pudding. How powerful is the platform?

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

PureB2B

SEPTEMBER 25, 2014

Should be both mantra and battle cry for the modern business. The Now vs. The Not Yet. Mobility is becoming an increasingly key part of any CRM solution. If mobility is going to be a key part of your CRM strategy then you need to make sure this feature is well supported by your selected vendor. The Social Revolution.

Marketing Management 62

Marketing Management CRM Tips Word of Mouth 62

PureB2B

SEPTEMBER 25, 2014

Should be both mantra and battle cry for the modern business. The Now vs. The Not Yet. Mobility is becoming an increasingly key part of any CRM solution. If mobility is going to be a key part of your CRM strategy then you need to make sure this feature is well supported by your selected vendor. The Social Revolution.

Marketing Management 62

Marketing Management CRM Tips Word of Mouth 62

Martech Advisor

SEPTEMBER 26, 2019

Accordingly, you can pick your battles or steer clear of certain channels. Learn More: Programmatic Native vs Display Advertising – 5 ways they differ. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Identify Top Publishers in Your Niche.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Leadspace

SEPTEMBER 5, 2019

But, to paraphrase Sun Tzu, if you know your enemy and know yourself, you need not fear the result of a hundred battles. WhatRunsWhere crawls the web daily for desktop, mobile and in-app display ads to deliver deep competitive insights, providing you with a complete understanding of the display ad landscape.

Webinar Metrics 89

Webinar Metrics Marketing & Strategy Business Mobile Advertising 89

SpotMe Blog

JUNE 29, 2022

Using a mobile app. Offering more engaging options besides a live stream, which helps in battling Zoom fatigue. Some event platforms also offer a social media-like functionality, where participants can interact and match up with each other based on their interests. Networking opportunities. Asking questions during the event.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Hubspot

FEBRUARY 7, 2018

The battle over the disappearing social media story continued recently with the launch of Facebook Stories -- a feature that replaced Facebook "Messenger Day" late last year. Snapchat vs. Facebook. What's the one thing that sets Facebook apart from social networks like Snapchat? How It Differs From Other Apps. s, success.

Facebook 75

Facebook Curation First-Mover Advantage Social Networks 75

ClearVoice

MAY 14, 2021

Using something called workflows, you can create highly customized integrated messaging campaigns across email, text, advertising, and social media posts. Many of us battle our tech addictions and challenge ourselves to find new ways to connect, which can be both good or bad for business. Marketing automation vs. human interaction.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Planning 52

Adobe Experience Cloud Blog

JUNE 27, 2014

Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media. First up: Nike vs. Adidas.

Advertising Agencies 48

Advertising Agencies Marketo Buzz Television marketing 48

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Our objective here isn’t to just point out B2B vs B2C marketing differences. Product vs Service-Based Businesses.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? It’s all about content!

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Outbrain

JULY 1, 2018

Battle of the Ads – Native Overtakes Advertising Market Share. Native ads commonly appear as sponsored posts in social media news feeds, as listings in search results on search engines such as Google or Bing, and as recommended content by content discovery platforms like Outbrain. What Do Native Ads Look Like? Native ads.

Paid Content 38

Paid Content Display Ads Banner Ads 38

Content Standard

FEBRUARY 28, 2017

Apple took a subtler approach in its battle against Windows in the 2000s. For those who don’t remember, Apple’s series of Mac vs. PC commercials pitted a cool, hip dude—Mac—against the boring and nerdy PC. Social media platforms have put a new twist on the hero-against-villain dynamic. million followers.

Marketing & Strategy 40

Marketing & Strategy Content Storytelling Paid Search Agency 40

Zoominfo

MAY 21, 2020

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. But he also needed a hook.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hubspot

JULY 12, 2014

While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out a few “real-time” marketing updates. This content originally appeared on The Agency Post. Among my footballer friends, Amsterdam agency ACHTUNG!

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Hubspot

JANUARY 10, 2011

Mistake #4: Frequency Decisions Made for the Wrong Reason - Marketers are in a constant battle on the matter of frequency. Mistake #6: No Real Interactivity - Interactivity is not only for social media. It’s the text vs. HTML debate. It’s more important than ever to make your email mobile reader friendly.

Marketing Report 28

Marketing Report Email Marketing Ad Frequency Planning 28

Hubspot

APRIL 28, 2014

There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. By way of example, we often get pitched topics about how to code a mobile app.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Sprout Social

NOVEMBER 30, 2020

So we connected with our team members across the Sprout organization to learn what new habits they’ve picked up to stay focused, motivated and battle burnout. . Olivia Jepson, Social Media Specialist , offered some focus providing tips inside the Sprout Social platform itself. . Utilize your tools and resources .

Peer-to-peer 127

Peer-to-peer Enterprise Management Work Management Template 127

SalesIntel

JUNE 16, 2021

Updates on social media. Battle cards will come into play here and help potential buyers in comparing products, services, and companies. Battle cards comparing you vs your competitors. You can prepare a battle card comparing your product with the one that your potential buyer is using. Best practices. Infographics.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Oktopost

MAY 20, 2019

Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Customers aren’t your enemy — but if you want to win the battle for their hearts, minds, and revenue, it pays to know them well. CDP Vs. DMP Vs. CRM: Setting the Record Straight.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Ideal Customer Profiles Marketing Management 110

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Social Media Along comes social media. Social Strategy is now important to them. Apparently not.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Social Media Along comes social media. Social Strategy is now important to them. Apparently not.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. As we move into a new year, more and more businesses are beginning to see how important social media advocacy can be to their brand.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Hubspot

OCTOBER 28, 2019

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content.

Paid Content 57

Paid Content Campaigns Planning Paid Search Agency 57

Content Standard

MAY 16, 2016

Everyday life is a series of experiences, from battling traffic on your way to work to sitting in a meeting. In-store, online, mobile, email, social, customer service.” When I started working on this survey and story, I had a theory of how people would classify “experiences” vs. “customer experiences.”

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

Everyday life is a series of experiences, from battling traffic on your way to work to sitting in a meeting. In-store, online, mobile, email, social, customer service.” When I started working on this survey and story, I had a theory of how people would classify “experiences” vs. “customer experiences.”

Cable 46

Cable Classified Ads Storytelling Customer Surveys 46

B2B Marketing Zone Posts

AUGUST 3, 2010

The following are the top items from featured sources based on social signals. Paid vs. natural search efforts. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Top Rank Marketing

JULY 24, 2023

Fast forward to last week when a new kid moved in on the social media block. The new dynamic platform, Threads, is quickly gaining users and being hailed as one of the fastest-growing social networks. But how will this emerging platform affect Twitter’s stronghold as a reigning social media leader?

Twitter 58

Twitter B2B Marketing B2B Paid Search Agency 58

Online Marketing Institute

JUNE 22, 2009

Celebrities are doing it (Stephen Fry has 361,225 followers as of… Read more… Doug Kessler | March 30th, 2009 | no comments Don’t get lost on the mobile Web: a mobile marketing e-Book We just completed a new e-Book for our client dotMobi on mobile content discovery. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. So, be sure to make your content easily shareable, so it can get plenty of social shares, and get lots of inbound links to your content. Back to top. Mandy McEwen.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

DECEMBER 17, 2012

All content tactics are being used more frequently than they were last year, with the use of research reports, videos, and mobile content having increased the most. Misuse of “over” vs. “more than.” Improper use of single vs. double quotation marks. Mistaking your vs. you’re. ” 9. .”

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget 100

Contently

AUGUST 9, 2016

Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Webbiquity

NOVEMBER 26, 2013

Personal / universal / local / mobile search. While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Personal / universal / local / mobile search. While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings.

Resources 100

Resources SEO Best Practices Burn Rate 100

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Social proof. These are not as important as other persuasion techniques like social proof, though. The six principles are.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She concludes her post by suggesting that social media should be a company-wide affair that no department “owns.” Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100