Hubspot

SEPTEMBER 23, 2020

Marketers can learn a lot from Tony Stark. While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. This tactic is known as co-marketing.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

NOVEMBER 6, 2014

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Plan for Post-Event Resources. If you want to move at the speed of light with your post-event follow up, consider preparing post-event resources while planning your virtual event. Be Swift with Post-Event Communication. Let’s get started.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

Contently

SEPTEMBER 12, 2016

With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube. As strategies evolve, marketers would be wise to think about dark social when building a content operation. Most marketers understand the still-growing value of mobile by now.

Stats 60

Stats Social Media Social Marketing Media 60

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. reduction in marketing overhead.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

KEO Marketing

DECEMBER 1, 2014

We’ve discussed the growing dominance of mobile here several times recently and have shared some stats and studies illustrating the importance of accommodating mobile users. Realizing it is important to embrace mobile is one thing. mobile marketing B2B Marketing keo marketing'

Mobile Marketing 48

Mobile Marketing Budget Programs Tools Planning 48

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing.

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Optinmonster

AUGUST 7, 2020

Are you up to date with the latest email marketing statistics? Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email Marketing Statistics. Mobile Email Marketing Statistics.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. The Mobile Discrepancy. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2

Statistics 52

Statistics Outgrow Resource Management Stats 52

Optinmonster

MAY 16, 2024

In this article, I’ll share 9 important cart abandonment stats gathered from trusted sources. 9+ Cart Abandonment Stats (& Why They Matter) 1. Mobile Cart Abandonment Rate 3. Our popups, floating bars, and other onsite marketing campaigns help you encourage shoppers to complete their purchases.

Stats 75

Stats eCommerce Statistics Mobile Marketing 75

Porch Group Media

JANUARY 26, 2021

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. Mobile Customer Experiences. of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns. 5 Head-Turning Stats About Email ROI.

Budget Programs 79

Budget Programs Marketing Budget Creation Marketing Budget Planning 79

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. We’ve searched and served the latest, most useful pieces of insight from the marketing industry this week. Mobile gaming: 21.1% COVID-19’s effect on marketing.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Table of contents What is loyalty marketing?

Loyalty 93

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 93

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. The answer: Yes!

Privacy Protection 95

Privacy Protection Email Marketing Privacy Differentiation 95

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. Do they personalize certain types of content (e.g.,

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

SmartBug Media

MARCH 8, 2021

As marketers, we know we need to adapt our strategies to our consumers’ behavior. We hope these strategies help you adapt your email marketing efforts whenever change arises in your industry. Email Marketing Impact on the Finance Industry. Similar to HubSpot, here are Campaign Monitor stats: 16 percent open rate.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

The Point

APRIL 19, 2017

But it’s important to define, recognize, and plan for content that appeals to the right prospects depending on the type of campaign or your marketing objectives. Are the topics and stats current—no more than a year or so old? Content length (like shelf-life) is a perennial topic amongst demand generation marketers.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S. The marketing potential is endless. According to a recent estimate , 12.1%

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Unbounce

FEBRUARY 27, 2019

In fact, Google tells us that 53% of your potential mobile conversions are gone after the first three seconds of waiting. They knew mobile speeds impacted their conversions, and they were very interested in using Accelerated Mobile Pages (AMP) to create engaging, faster-loading experiences. That ain’t long.).

Landing Pages 111

Landing Pages Enterprise Management Validation Mobile Marketing 111

Porch Group Media

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. Why Market to Movers?

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Consumer goods social media resources. Mobile commerce: what it is and why you should care.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. Where does your B2B ecommerce marketing stand? So here’s a simple way to benchmark your own B2B ecommerce marketing. Add a sign-up form.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121