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The top five digital marketing courses in the U.S.

Martech

In fact, global digital advertising and marketing are predicted to reach $786.2 There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. Purdue Digital Marketing Training. billion by 2026.

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Government Divisions to Use VR for Training, Hiring, & More

readwrite

Something like new employee training thus can save government divisions on travel, live trainer hours, etc. VR for Training. Authoring training apps has rapidly become one of the most popular use cases for our web-based VR app creation software. VR is also a good fit specifically for training employees in dangerous jobs.

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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. And I’m not just talking about swapping out images on a landing page based on a user’s buying history.

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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. It’s called IDFA (Identifier for Advertisers) – and it will likely have a staggering impact on the online marketing world. Let’s review how: Advertising time warp.

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. The Marketing and Advertising Reddit, for example, has over 377,000 members.

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CTV is where the viewers go and advertisers should follow

ClickZ

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Impressive as it may be, the future looks even brighter. But is it the only one?

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

And on Wednesday, Facebook announced “The Facebook Journalism Project,” an initiatives that will include products and training for both journalists and audiences. According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. But will advertisers bite?