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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Is your content optimized for mobile viewing? That’s where paid advertisements and boosted posts can help level the playing field. If you need a quick guide to the world of “play to play” social advertising, these links are a great place to start: Facebook ads. Subject line. Does it tell the reader what’s next?

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The Best Marketo Add-Ons for SMB

SmartBug Media

If your initial wins in Marketo are all about email, it can be easy to forget Marketo’s out-of-the-box integrations for social advertising. Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. Ad Network Integrations & Remarketing. Other Marketo Add-Ons. Have a more specific need?

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Google search tools honor sites that are mobile optimized and load quickly. Eager for specifics?

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49 Noteworthy Social Networking Stats and Facts

Webbiquity

.'” LinkedIn is tops for B2B marketing, but…not for advertising? Yet just 18% of B2B SMB marketers are using LinkedIn ads (while 75% run ads on Facebook). Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. But of those users, 79% are on Facebook. (

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises (88%) than SMB forms (76%). ( Michael Brenner ). Cox Business ). Cox Business ).

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7 Ways to Put Teeth into Your Organic Marketing Strategies

Outgrow

Around 20% of small businesses spend, on average, up to $50,000 a year on advertising. The first thing that a new SMB should do is create an ideal customer persona. As an SMB, social media networks will be your most valuable tools for generating leads and attracting new customers through your organic marketing strategies.