Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., Partner websites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., Partner websites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Hubspot

DECEMBER 18, 2012

1) Those Social Networks No One Uses. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? Much like the social media bandwagon we’ve all jumped on, most marketers are convinced they need to be blogging for their business. 3) Those Millions of Microsites.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buffer

APRIL 22, 2021

Social media. We want to help a tiny bit when it comes to their social media marketing efforts. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Their main catalyst of change? We offer a 50% discount to all registered nonprofit organizations.

Social Media 97

Social Media Media Generation Work Management 97

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 9, 2009

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. But the fact is that no type of media has ever been truly objective, and it may not even be possible. Tags: Media. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Bluetext

OCTOBER 12, 2023

Things to Consider Before You Go Public Luckily, Bluetext is no stranger to navigating the whirlwind that is an IPO from a strategic brand, PR, and marketing communications perspective. Internal & External Communications What’s your PR strategy? The answers to all of these questions impact how you shape your PR strategy.

PR 42

PR Press FAQ Thought Leadership 42

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

JULY 10, 2018

Social sharing: There are lots of options for adding social media sharing buttons to your posts or pages, encouraging and making it very easy for site visitors to share your content with their networks. Among the most popular are Monarch , Social Warfare , and Simple Share Buttons Adder. social media tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We never used to add this to our Social Media News Releases. Etc buttons.

Social Media 80

Social Media Media Blogger Banners 80

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Bloggers don’t trust PR firms. Now, on to the meat of the pitch.

Blogger 80

Blogger Domain Outreach Microsite 80

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Program Management Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Marketing Automation. Infrastructure.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. The consumer cuts across our media silos, so we need to also.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Social media penetration (total share numbers on-site and across syndication channels). Volume of traditional PR opportunities that often arise from highly viral content.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites. Pickups in Traditional or Trade Media . These are conventional PR placements, but in this case, they’re about your content.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150