Crimson Marketing

JULY 23, 2015

Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#.

Optimization 100

Optimization Microsite Digg Work Management 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Social Media. Other websites or emarketing channels.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Social Media. Other websites or emarketing channels.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40