The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Marketing Insider Group

JANUARY 12, 2021

Event microsite. Social media mentions and hashtags. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Logo inclusion in pre- & post-event communication. Branded breakout rooms.

Tips 301

Tips Co-Registration Microsite Pricing 301

Avitage

MARCH 7, 2012

Balakrishnan) Content rules when it shares or solves, and doesn’t shill (Ann Handley) Facebook will rule (Leslie Lindeman) Track audience preferred devices Challenge of standing out within the cacophony of content Focus on syndication Content curation Get webinars “right” — viewers won’t accept mediocrity anymore – (Shelley (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

PageRank 98

PageRank Microsite Comparison SEO 98

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Social media marketing trends: TikTok’s ‘Instant Pages’ enhance quick, simple shopping experiences.

Trends 131

Trends Campaigns Planning Trade Show 131

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase. Pitch Engine is a how!”

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. With the average attention span for consumers on social media being between 2.8–8 Image via BMW Snowchat.

Microsite 137

Microsite Campaigns Case Study Case Studies 137

Oktopost

MAY 12, 2021

One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. This purchasing incentive is significant, considering that B2B brands don’t usually have the large social media followings that big B2C companies flaunt. . Social Media . Facebook Groups.

Communities 121

Communities Ad Building Branding Brand Identity 121

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

FEBRUARY 7, 2024

We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. We’d get brought in to help, whether it was for a microsite or a larger project. And how do we make it as visible as possible?

Advertising Agencies 102

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 102

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media'

Social Media 40

Social Media Traffic Tactics Media 40

xiQ

JANUARY 12, 2022

Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration. First-party intent data and advanced analytics to individualize every interaction. Comprehensive all-in-one company profiles compiled in seconds. Sales triggers and real-time alerts direct to your inbox.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Adobe Experience Cloud Blog

AUGUST 9, 2012

However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. 1) Determine who will serve on your social media governance board. 1) Determine who will serve on your social media governance board.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Adobe Experience Cloud Blog

MAY 13, 2019

Check out this email by Social Media Examiner. While you have no control over the people who have followed or liked your social media page, you are the OWNER of your ( organically built ) email list. With both email and social channels, you have to be sure to adhere to the rules and regulations of each region and channel.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

PathFactory

JUNE 21, 2023

Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Buffer

NOVEMBER 22, 2022

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.

Rules 112

Rules Personalization Branding Brand Identity 112

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Instagram and Vine videos could have been leveraged for the most popular Hipster Tax Facts.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Convince & Convert

MARCH 12, 2015

The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. Social Media Case Studies humor marketing strategy millennials shareable content social media campaign social media sharing social media strategy'

Organization 133

Organization Planning Microsite Case Study 133

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. Social Media Case Studies'

Microsite 135

Microsite Case Study Case Studies Social Media 135

Sprout Social

JANUARY 12, 2023

Sprout Social. We created a microsite dedicated to sharing our brand identity and beliefs. How to communicate your brand values to customers through social media. Connecting with your audience on social is a must for modern brands. The following examples of brand values will get you started.

Lead Ranking 129

Lead Ranking Lead Scoring Effectiveness Branding 129

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites.

Campaigns 154

Campaigns Microsite Display Social Networks 154

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. A great way to take this a step further is to also incorporate social media.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: How Inspiring Brands Give Thanks on Social Media. Want proof? pic.twitter.com/D9zDWXxuDb. Content hubs: Capital Ideas.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Convince & Convert

NOVEMBER 7, 2013

The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Are You IN?

Communities 137

Communities Linkedin Microsite Social Media 137