Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Recreational Equipment, Inc.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love. USCAnnenberg ?#research

Paid Content 96

Paid Content Branding Brand Identity Top of Funnel 96

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? . But I will definitely say that SnapApp’s attendance at this past week’s Content2Conversion in Scottsdale, AZ did not at all disappoint.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? After all, one can’t truly be successful without the other! Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Now, we’re looking forward at what the New Year will bring us. . . This isn’t an unfair expectation.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Hinge Marketing

AUGUST 16, 2017

However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. What to expect in 2018. Buyers will rely more than ever on online tools.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Hubspot

AUGUST 20, 2013

Pioneers of year-round peer-to-peer fundraising, charity: water excels at making fundraising personal. At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. It’s one thing to tell your story in way that inspires. 2) Invisible Children.

Peer-to-peer 28

Peer-to-peer Microsite Statistics Paid Search Agency 28

The ROI Guy

JULY 7, 2010

Online simple versions can be provided on the corporate web site or microsites so customers can do their own basic assessement, and more involved ones for sales professional s and channel partners for interactive consultative engagements to facilitate needs assessments and alignment of solutions to business results.

Differentiation 40

Differentiation Peer-to-peer Forrester Microsite 40

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc. Gaffney starts off by explaining how it’s not just about sales and marketing alignment anymore; being a Revenue Marketer also involves process, vision and collaboration. She replied, “Sales is down the hall.&#. Marketing Technologist.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

SnapApp

MARCH 6, 2015

We wanted to identify exactly how our team of non-profit and technology experts can help them, just as we have for their peers.”. What do you do when you have a flood of stories from customers about how training has helped them make the most of their technology investment? File them away for when you “have time to review them.”. The Solution.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Scoop.it

JULY 29, 2021

A big part of gaining trust boils down to enhancing your customer’s research efforts and making them feel comfortable buying your product, knowing that it’s been approved by their peers already, that can be easily done through adapting a testimonial page to your website. Some people want 1-on-1 attention from a sales rep. source ). .

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

SWZD

MARCH 2, 2017

Its promise of superior targeting and customization has won a growing number of early adopters, and it has been consuming an increasing percentage of marketing budget. But B2B marketing always requires quality content to succeed, and the ABM model magnifies this because your ABM account base is generally narrower than your overall market.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

ClearVoice

JUNE 20, 2019

We want respect from our peers and recognition for our accomplishments. “We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential.”. Design doesn’t work without written content.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Branding 83

SnapApp

OCTOBER 8, 2015

The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Take a look!

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

JUNE 12, 2017

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. Cetera Financial Group had these types of nurturing goals in mind early in 2014. They wanted to get proactive and plan content in advance. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Hinge Marketing

MAY 5, 2016

But, while they may be well known within the firm—or even among their peers—they remain largely unknown to potential clients and other influencers. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. We can think of these folks as “invisible experts.”.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. You'd build a massive audience with nothing more than a topical focus and consistent scheduling. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

JULY 24, 2017

While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . . Fortunately, a few marketing teams are already a step ahead for us to take a look at. . HubSpot ROI Calculator.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Buzz Marketing for Technology

JULY 28, 2008

Networking with peers. Networking with peers. It only takes a minute. Login | Register. Existing users login below, new users please register for a new account. Registered Users. E-mail Address. forgot your password? Register with Campus Technology. More Content. It only takes a minute. Only now with Web 2.0

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Landing Pages. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

FEBRUARY 15, 2017

And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness. For more categories, deadlines, and details, click here. 2) AVA Digital Awards.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Content Marketing Planning Best Practices 50

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

FEBRUARY 5, 2016

In this post, we’ll take a brief look at some different mediums and popular formats modern B2B marketers are using to tell their customer stories. The text-based case study. A more classic type that is very effective and useful for prospects to read in detail about real examples. Source: insideviews.com. Typically these are 1-4 pages.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

In this post, we’ll take a brief look at some different mediums and popular formats modern B2B marketers are using to tell their customer stories. . Then we’ll dive in a little deeper to demonstrate how adding interactive content to your campaigns can really amplify the power of those stories to generate real engagement and demand gen results.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Runner-Up: Hyland/OnBase.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89