Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?
KoMarketing Associates
MAY 1, 2013
CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers.
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SnapApp
FEBRUARY 22, 2016
In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? .
Content4Demand
DECEMBER 6, 2018
Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Now, we’re looking forward at what the New Year will bring us. . . This isn’t an unfair expectation.
SnapApp
FEBRUARY 23, 2016
” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places?
BenchmarkONE
NOVEMBER 21, 2019
We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. 72% are offering content marketing services.
The ROI Guy
SEPTEMBER 29, 2010
Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.
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