Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Now, we’re looking forward at what the New Year will bring us. . . This isn’t an unfair expectation.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? This is very powerful.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

OCTOBER 8, 2015

The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Take a look!

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

JUNE 12, 2017

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78