Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. United Airlines' Journey Contest is another great example that drove incredible engagement: PAPER Magazine 's " Break the Internet Awards " is yet another example of a successful campaign.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Today, 80% of buyers check out a firm’s website during the buying process and a third of the time they rule out the firm based on what they found. Trend 2: More emphasis on community outreach. But that’s not all.

Trends 54

Trends Planning Advertising Agencies Microsite 54

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

FEBRUARY 23, 2016

'” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. And King Arthur Flour returned to paper with the recently launched Sift Magazine , a high-end quarterly print magazine appeals to devoted bakers.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Biznology

DECEMBER 13, 2011

Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process. People should always write as though going to press and being printed on paper instead of just assuming you can always edit it later.

Social Media 80

Social Media Demand Media Blogger 80

BenchmarkONE

NOVEMBER 21, 2019

To wit: a growing industry of marketing-driven digital assets designed to automate your marketing processes and make your job easier. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. And here’s what agencies are using. 5% say it’s videos.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SugarCRM

DECEMBER 11, 2013

Microsites. White Papers. Getting automated processes integrated and flowing inside the system is one of the biggest hurdles to overcome. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Lead Routing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Can you give any advice for handling the whole content marketing process as a small team with little to no budget? Quality content takes so much time.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. You may use content planning and development tools to help create those.

Paid Content 210

Paid Content CMS Development Design Optimization 210

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Transferring campaign thinking to content development, we can see why the half-life of most deliverables – white papers, webinars, infographics, YouTube videos – is so short.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Click To Tweet.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Zoominfo

SEPTEMBER 23, 2018

Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. As podcasting became more mainstream, the process of recording and publishing podcasts became increasingly streamlined. That way, you can identify and fix any sound quality issues early on in the process.

B2B 176

B2B RSS Microsite Skype 176

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. For example, it’s well-documented that many Western companies have totally failed to expand into China despite seemingly endless opportunities to do so on paper.

Work Management 100

Work Management Marketing Management Paid Search Agency Cross-Selling 100

The Point

AUGUST 24, 2010

In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really stand out from the clutter. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. But Starbucks didn’t stop there.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

ClearVoice

JULY 12, 2022

Customized infographics, landing pages, and brochures were made with repeatable processes. With more and more tools available to capture, process, and even learn from data, a data-driven campaign can get better over time. White papers. What’s a white paper? Don’t rush the process. A word of caution.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JANUARY 19, 2017

The microsite walked you through the build process – and the result was some hands-on Halloween fun. WWF: Paper Mache Panda “Flash Mobs”. The massive collection of paper pandas showed up in Berlin, Paris, Taipei, and Hong Kong before heading home. Netflix: Halloween Doorbell. Uber: Ugly Sweaters on Demand.

Advertising Agencies 54

Advertising Agencies Examples Paid Search Agency Microsite 54

SnapApp

JANUARY 19, 2017

The microsite walked you through the build process – and the result was some hands-on Halloween fun. WWF: Paper Mache Panda “Flash Mobs”. The massive collection of paper pandas showed up in Berlin, Paris, Taipei, and Hong Kong before heading home. Netflix: Halloween Doorbell. Uber: Ugly Sweaters on Demand.

Advertising Agencies 48

Advertising Agencies Examples Paid Search Agency Microsite 48

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. The amplification process has three essential steps: 1. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hinge Marketing

MAY 5, 2016

Dedicated website or microsite. Position papers/ white papers. Related Stories Seven Big Growth Benefits That Demonstrate the Importance of Branding Mergers and Acquisitions as Part of Your Growth Strategy What Buyers Want: The Buyer’s Selection Process. Professional photography. Blog posts. Media kits.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48