NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. The average person sees around 1,700 banner ads per month. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

OCTOBER 29, 2012

As a practical matter, the WPO process includes: Research: a number of questions need to be answered before a tactical WPO plan can be roughed out, such as: where are your prospective customers congregating online? Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Live Social Media Shopping.

Paid Content 58

Paid Content Trends Examples Content Marketing 58