Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Martech

DECEMBER 4, 2023

This can also help create mental availability on mediums other than desktop. Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. And the one medium that’s been left out of that up until now has been television. Download the 2022 New Mover Trends Report.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. They’ll also tell you that it’s important to stay up to date on the latest trends.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Retail media Retail media is continuing to trend upwards and understanding it is critical for taking full advantage of this marketing opportunity. Retail media refers to digital channels owned by retail companies.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Marketing Insider Group

OCTOBER 29, 2016

In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […]. The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? You can find the first version and more details about SnapClasses in this post.

Advertising Mediums 100

Advertising Mediums Facebook Creativity Trends 100

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Webbiquity

SEPTEMBER 4, 2018

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Being able to specialize in email as a designer allows focus on email as a discrete design medium , which makes for a higher quality of work. Why is personalization always a trend?

Email Marketing 89

Email Marketing Design Trends Work Management 89

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. There is a growing trend towards micro-influencers that allow businesses to tap into their niche more closely.

Trends 111

Trends Planning Work Management Marketing Management 111

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. Embracing these trends will keep your brand relevant and position it as a leader in the industry. Press Release, May 22, 2023.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. This highlights the trend favoring short, visual content over more traditional mediums like blogs, articles, and whitepapers , which often direct users to a brand’s website and might come across as promotional.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Benchmark Email

APRIL 13, 2021

What started off as a simple medium for… The post Experts Speak: Email Marketing Trends to Look Forward to in 2021 appeared first on Benchmarkemail. According to Litmus, emails bring an ROI of $42 for every $1 spent. This is the biggest testimony that email is very much alive and outshining all the other marketing channels.

Email Marketing 119

Email Marketing Trends Advertising Mediums ROI 119

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Fewer releases come from medium-sized businesses. Figure 1 : There is a noticeable dip in product launches for medium-sized companies. This post is part of ZoomInfo’s 2020 Annual Report series.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. Now, thanks to highly visual mediums like Pinterest, Instagram and TikTok, fresh fashion ideas are available at the swipe of your finger. 3 social-first fashion trends that made waves in 2021.

Forecasting 127

Forecasting Social Media Trends Media 127

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Videos are the perfect medium for that purpose. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Digilant

DECEMBER 8, 2020

When it comes to finding the right marketing campaign attribution for your medium-sized business, it is important to trust in a digital marketing agency that understands what strategy will provide the best results. The post Marketing Campaign Attribution Strategies for Medium-Sized Businesses appeared first on Digilant.

Advertising Mediums 52

Advertising Mediums Marketing Strategy Marketing & Strategy Campaigns 52

Search Engine Journal

MAY 16, 2022

Have a small- to medium-sized business? The post Current Market Trends For The Fastest-Growing SMB Industries appeared first on Search Engine Journal. We've made it easy for you to see how your industry competitors are gaining success so you can, too!

SMB 86

SMB Trends Advertising Mediums Search Marketing 86

Litmus

DECEMBER 7, 2022

Brands will use email as a rich interactive medium. Brands will use email as a channel not just to direct people out of their inbox, but as a rich interactive medium to help their audiences take action more quickly. The post 10 Email Marketing Trend Predictions from the Experts appeared first on Litmus. Every time. Learn more.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. In this article, we take a closer look at social ad trends. What will our social media ad trends guide cover? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. For marketers paying to advertise on these different mediums, it’s important to understand what touchpoint(s) actually lead to a conversion. That’s easier said than done.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

ClickZ

NOVEMBER 8, 2019

Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Trend #1: Personalization is popular (and growing). Trend #2: Personalization initiatives stall out due to lack of resources.

Trends 90

Trends Advertising Channels Personalization Advertising Mediums 90

Bannerflow

NOVEMBER 16, 2021

While these upward trends may have been the direct influence of the pandemic, some shopping habits will be here to stay. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

BenchmarkONE

JANUARY 20, 2022

Social media is an ever-evolving marketing medium. And if you want to keep up, it helps to be aware of the trends that are likely to be shaping the months to come. Here are four social media for trends for 2022 that you should consider as you work on upcoming changes to your strategy and your social media calendar.

Social Media 73

Social Media Trends Media Viral Marketing 73

Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. Keep up with more B2B commerce trends. We’ve got a few ideas.

Trends 98

Trends B2B Business Paid Search Agency 98

Marketing Insider Group

APRIL 15, 2024

Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. In this space, B2B creators focus on trends, industry shifts, and thought leadership, providing a macro view that helps enterprises steer their strategies in a space that’s always changing. So, why is niche focus so valuable? It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. SMB Organizations are Investing More in Cybersecurity Managed services are becoming an increasingly important purchase for small and medium-sized businesses.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Content marketing is always evolving, so what's next?

Trends 220

Trends Content Marketing Brand Identity Branding 220

Zoominfo

OCTOBER 20, 2020

Medium-sized organizations are innovating less, and, in fact, as of September 2020, they released nearly 10% less new products compared to 2019. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. Figure 3 : Medium firms released less products in 2020 than in 2019.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Act-On

APRIL 26, 2024

Prioritize the steps that matter most for your business, and get specific about which behaviors show the strongest signal of interest in purchasing: Events or webinars Registration: medium signal of interest Attendance: stronger signal (because showing up demonstrates a more serious interest than merely signing up) Website visits Homepage: low signal (..)

Lead Ranking 130

Lead Ranking Ideal Customer Profiles Top of Funnel Budget Programs 130

Martech

JANUARY 31, 2024

Based on a survey of more than 1,000 medium-size and enterprise Workato clients, the report found automation being promoted both by economic headwinds and the constraints they impose, and by the growth of generative AI. A perfect storm here from the convergence of two separate but complementary trends. More key findings.

Marketing AI 124

Marketing AI Generation Automation Advertising Mediums 124