Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

AUGUST 3, 2021

45% search for brand information on social media, and the same percentage use voice search. Social Media Facts and Stats. billion active social media users worldwide (almost 54% of all people on earth). billion access social media sites at least on occasion using a mobile device. General Internet Use Statistics.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 2. Use Consistent Branding Assets Across Social Media. By David Gutierrez.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. YouTube Facts and Stats. These are the 20 most popular YouTube accounts.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Check their Amazon app or social media sites for reviews from other customers. Become a Brand Influencer on TikTok, Instagram, or YouTube. One way to do this is by doubling down on social media marketing.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

OCTOBER 22, 2020

Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

JULY 13, 2021

billion) are active social media users. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts. 60% have Internet access. And 54% (4.2

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

JULY 18, 2023

Per the new HubSpot report, “Video is the most popular and effective media format for the fourth year in a row.” ” More findings: In 2023, 24% of marketers planning to invest more in video than any other media format. 50% of marketers say video is one of their top six media formats.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Social media is now the dominant channel for news coverage. Less than a quarter (24%) said they use social media to interact with businesses. Among small business owners who use social media for business purposes, 91% use Facebook.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Three Reasons Clubhouse May Crash and Burn. Can the online radio show app perform at a level that justifies that astronomical valuation?

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

JUNE 20, 2023

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4 billion in 2022. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars?

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

MARCH 2, 2021

In terms of channels, depending on the type of event you’re hosting, online advertising, organic search, and media / influencer outreach may or may not play a role. Pre-event social media is almost always part of the mix, unless you’re hosting a closed, by-invitation-only event. Everything positive is share-worthy.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. If you’re producing any kind of video content, you’ll need a YouTube channel.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

SEPTEMBER 28, 2022

To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

JUNE 24, 2014

The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. Fear of social media will likely result in paranoid, overprotective, and ultimately misguided business decisions. If brands have anything to fear, it’s not social media, but losing touch with customers.

Social Media 100

Social Media Media Brand Identity Branding 100

Webbiquity

APRIL 30, 2020

Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands. Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

SEPTEMBER 19, 2017

In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. would be willing to share their website browsing and social media activity—that is, as long as they got something in return. Information about consumed media. Guest post by Natasha Lane.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 14, 2011

A big part of the appeal of social media is its simplicity. Anyone can record an event with a Flip and upload it to YouTube. That simplicity, however, can make social media dangerous for business. What’s needed is a strategic approach to social media , starting with listening. Inadvertent but damaging revelations.

Social Media 100

Social Media Media Business Digg 100