Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MARCH 11, 2013

As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others. Isn’t the whole concept of architecture of participation dependent on high volumes of users, content and activities?

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. In the viral sciences, it is essential for the life of the virus that there are both carriers and well as sufferers. The tertiary effect was the money.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). At our fingertips are the tools to enable instantaneous viral and global communications. At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

DECEMBER 20, 2011

Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11!

Wikipedia 80

Wikipedia Viral Marketing Social Media Spending 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens. Can we even?

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Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Viral videos are the new badge of honor among ad agencies.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality.

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B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Outgrow

DECEMBER 20, 2022

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Business marketers have much to gain from retention marketing. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Conductor

OCTOBER 11, 2022

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. We all know Twitter as a prominent social media platform.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

MAY 10, 2012

Photo credit: Wikipedia. “Going viral” is the holy grail of content marketing, and though it’s unrealistic to expect your marketing to spread far and wide, some of the most successful viral campaigns are worth examining for their lessons. Putting It All Together.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Moz

JULY 14, 2020

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

Amid all of my day dreaming about how Haley was going to be the next big internet animal (I really want to go to SXSW), I got to thinking—how are viral internet memes made? In fact, she is so viral and shareable, her Facebook page has 1,237,246 likes and 519,451 people talking about her. Social Media' The Origins of Grumpy Cat.

Viral Marketing 48

Viral Marketing Internet Marketing Youtube Wikipedia 48

Biznology

MAY 20, 2010

Image via Wikipedia. Viral videos of stupid human tricks and other things created for the sole purpose of giving people the same escape I sought as a boy. Tags: Social Media Marketing humor internetmarketing laughter readersdigest. by Frank Reed. OK, I admit it. Trouble is, I can't change that. Medicine takes time to work.

Best Practices 80

Best Practices Wikipedia Viral Marketing Internet Marketing 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. And, at the end of the day, many agencies have given up on earned media because earned media can be risky and it can oftentimes be an all or nothing venture. Tweet This Post. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Hubspot

MAY 24, 2017

Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." Owned media may also come in the form of case studies, whitepapers, and ebooks. The media type at the opposite end of the scale is "earned media."

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

LEADership

MAY 5, 2014

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. It’s all about the customer’s experience with your product. conversion.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

BuzzSumo

MARCH 1, 2016

How to Write Better Content for Social Media. A good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. Not all answers are timeless, for example, a post on the best social media tools may become outdated. Your checklist.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Hubspot

NOVEMBER 11, 2015

The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". According to reports on Quora , the video cost approximately $4,500 -- and yet, it got more than 11 million views and coverage on countless media outlets. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

seo.co

OCTOBER 5, 2021

Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. Image Source: Wikipedia ). Create content that can go viral. Ask for citations (subtly).

Link Building 98

Link Building SEO Ad Building Wikipedia 98

seo.co

JANUARY 19, 2022

If your site or specific page URL acquired 100 hyperlinks today and 10,000 tomorrow (without any virality involved), would that look natural to you? Virality & the Importance Of Quickly-Appearing Links. Within search and social media, links are the most critical tool for communication. Google doesn’t think so either.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If it is, we’ll include it in Viral Heat. If they are social media savvy, you can follow up via Twitter direct message. Viral Heat data includes location, wherever available.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Martech

MAY 19, 2022

In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.). Have they managed to get any of their content assets viral or picked up by notable web publications? Can yours do better?

Profiling 93

Profiling Peer-to-peer Viral Marketing Outreach 93

Hubspot

OCTOBER 23, 2013

Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. A link from the Wall Street Journal or a government website, for example, was of incredibly high value.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

SEPTEMBER 26, 2013

The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". According to reports on Quora , the video cost approximately $4,500 -- and yet, it got more than 11 million views and coverage on countless media outlets. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Buffer

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Of course, it isn’t only about the size of the social media sites.

Social Media 111

Social Media Media Brand Identity Branding 111

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

NOVEMBER 6, 2018

For example, if Nike were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search. For example, let’s say I was running my user-generated content (UGC) campaign on social media, email, and on our blog.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100