Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

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Social Media Social Marketing Media Planning 114

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

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Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

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Social Media Examples Media Urgency Marketing 119

Litmus

NOVEMBER 10, 2022

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects. Challenges.

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Template Budget Programs Click Rate Lead Scoring 80

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

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Viral Marketing Social Media Video Marketing Media 129

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

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Social Media Examples Work Management Media 123

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

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Planning Social Media Template Marketing Plans 111

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

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Copyright Social Media Media Guidelines 110

Rev

AUGUST 2, 2023

As such, you should update it regularly to ensure it reflects the ever-changing behaviors, trends, and pain points of the companies most likely to buy from you. Outbound tactics include cold calling, cold emailing and social media prospecting. But there are limits to the insights you can draw from these data types.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science.

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Social Media Social Marketing Media Paid Search Agency 145

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

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Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Advanced social media analytics.

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Social Media Analytics Media Template 122

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

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Social Media Media Business Viral Marketing 110

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Deck template.

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Social Media Training Course Resources 118

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

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Paid Content Budget Programs Research Marketing Analytics Tools 258

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. Why, with a monthly marketing report template, of course. Download our completely revamped PowerPoint and Excel templates by clicking here, and then keep reading to learn how you can use them in real life.

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Template ROI Budget Programs Click Rate 95

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

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Social Media Media Privacy Transparency 140

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. Trend #1: Visually Enhance Your Website. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Trend #2: Tell Your Story and Humanize Your Brand.

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CMS Development Trends Design Industry CMS 105

Pam Didner

MARCH 17, 2021

Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is. It’s OK to look for templates, but I’d recommend that you modify the templates to fit your needs. Here are the two-pager templates you can use.

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Template Top of Funnel Planning Enterprise Management 97

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

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Social Media Media Customer Satisfaction Lead Scoring 79

Sprout Social

APRIL 16, 2024

Millions of conversations happen on social media every day. For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

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Keywords Template Analysis Barriers 99

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance.

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Social Media Promotion Creativity Media 202

Sharpspring

NOVEMBER 17, 2020

Competition among businesses grows more fiercely each year, and with new trends and advanced technologies constantly evolving, it can be tough to stay on top of the latest marketing methods. For this coming year, a few emerging business trends are predicted to gain a lot of traction. Trend #1: Automated Campaigns.

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Marketing AI Trends Automation Campaigns 65

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. The death of email templates is accelerating. Kyle Porter. Sean Sheppard.

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Social Media Cold Calling B2B Thought Leadership Media 205

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. A successful social media strategy is rooted in collaboration.

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Social Media Work Management Marketing Management Media 122

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

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Social Media Work Management Marketing Management Organization 103

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. You can also analyze sales data to identify patterns or trends in customer behavior.

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Buyer Personas Template Psychographics Customer Surveys 164

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? The second bug trend is AI-generated content.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Thing is, those engagements are invaluable to your brand.

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Social Media Tools Campaigns Media 125

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

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Social Media Creativity Examples Media 102

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

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Social Media Long Tail Marketing Media CTR 136

Lake One

JULY 15, 2022

Paid media dashboards are a critical tool to utilize in your marketing efforts if you aren’t already. In fact, the wrong visualization or KPIs can do more harm than good when trying to communicate to others or identify trends. Continue reading below to discover the most effective paid media dashboards for your campaigns.

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Cost per Acquisition Cost Per Click CPA Media 52

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Upload Your Contact List To Social Media Platforms. Read on to find out!

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Social Media Media Marketing & Strategy Business 84

Hubspot

JUNE 7, 2018

Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu. Then, click the up and down arrow beside Template Gallery.

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Template Google Best Practices Marketing Analytics Tools 98