Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. Simple SEO: Use ALT tags. ALT tags let you add a text description to every page image.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 2 Produce Testimonial Videos Image credit: Voyage Pro on Unsplash Testimonial videos are a highly persuasive form of video marketing.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 136

Social Media Product Media Work Management 136

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. That’s not it!

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. 93% say it’s an integral part of their strategy. Source: Wyzowl. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Zoominfo

MARCH 17, 2021

This should include optimizing title tags, meta descriptions, and URLs. Keep in mind the content you post should be highly relevant, informative, educational, and entertaining; otherwise, it won’t generate enough attention or engagement. Explore Social Media. It’s common to rank for multiple keywords.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Navigate the Channel

DECEMBER 15, 2023

Lead Generation : High-quality content can attract leads and potential customers, nurturing them through the buyer’s journey. Whether your goal is to increase brand awareness, generate leads, or drive sales, having a defined purpose helps in aligning your content creation and distribution efforts.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of your followers inquire about your service?

Social Media 134

Social Media ROI Social Marketing Media 134

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. “What’s the point of social media optimization, though?” The reality, though? That’s fine!

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Sprout Social

JANUARY 13, 2021

Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. Or it was a combination of newsletter information, social media posts, and word of mouth? Some companies only need a general idea of where their new customers come from while others need detailed results. Set up UTM tagging.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Optinmonster

MARCH 21, 2024

However, with years of experience crafting and refining retargeting strategies, I’ve clarified the process into manageable steps that can lead to successful campaign outcomes. Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Social Media 115

Social Media Tagging Broadcasting Communities 115

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Adjusting to the communication methods of the next generation of investors is essential. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. Every social media algorithm takes relevance as its priority. Delivering: Dispatching Content to Relevant Users Once your post is appropriate and generates high engagement, the LinkedIn algorithm distributes it to a wider audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Martech

NOVEMBER 21, 2023

Also, this is where the first touch data is collected for attribution purposes via UTM campaign tracking tag. Middle-of-the-funnel” attribution data is also collected via UTM tracking tags. It can include sales (online and offline), qualified leads generated, quality time spent on the app, form sign-ups, etc.

Top of Funnel 116

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 116

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Step 2: Communicate a clear value prop. Some things that have worked well for us: 1.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 40 Dave Holloway Wonder Leads Contact Dave Holloway Score: 31.78

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Oktopost

MAY 2, 2021

Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . As a social media platform , YouTube is unique because your audience comes there specifically to watch videos.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Traffic is simply how many people visit your website or social media profiles. Finally, you need to track the revenue generated from each of your marketing campaigns.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy. Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? If so, you need a solid lead nurturing strategy. Most leads won’t convert right away. In fact, at least half of your leads won’t be ready to buy from you right away and will need to be nurtured to become a customer.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Sprout Social

APRIL 6, 2022

David Outwear tags individual products in their in-feed posts. They primarily promote their products on Facebook by tagging them in their content. You can tag featured products when you create a post or retroactively tag them in existing posts. Facebook recommends tagging fewer than five products per image.

Facebook 114

Facebook Examples Brand Identity Branding 114

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Linkedin also have its Insights Tag. But no business exists as a perfect statistical average.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150