KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Tomorrow People

OCTOBER 24, 2012

You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. With 87.3%

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. With 87.3%

Social Media 120

Social Media SME Media Marketing Budget 120

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world). Yes, old ideas in a new context.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? To help you achieve that goal, we’ve compiled the following six best practices for building brand authority with content marketing. You can also take a more high-level approach to SME involvement by asking them to review your content strategy.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Marketing Craftmanship

MARCH 8, 2018

Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking opportunities at the Harvard Faculty Club and the West Point Club, as a means for his paying clients to leverage the credibility associated with those two respected institutions.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. The Economist recently published an article entitled: ‘ Celebrities’ endorsement earnings on social media ‘ , in which they shared average earnings across different social media channels, relative to their follower count.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing & Strategy Marketing Strategy Work Management 79

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Marketing Insider Group

MARCH 24, 2016

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? There are many ways to unleash your subject matter expertise with social media. The post How To Avoid Being An Unknown Subject Matter Expert appeared first on Marketing Insider Group. Well, yes and no. He is an expert.

SME 100

SME Social Media Social Marketing Media 100

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. Appeal to their egos.

Social Media 100

Social Media Organization Peer-to-peer SME 100

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Know Your Audiences. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business. Planting Customer Crops.

SME 147

SME Google Content Social Media 147

The Mx Group

MAY 9, 2018

In this era of over-stimulation, people can smell a marketing message a mile away. We B2B marketers know to lead with an authentic marketing message that, frankly, doesn’t sound like marketing. Your SMEs already speak the language your audience knows and uses every day … they don’t smell like marketing.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

EveryoneSocial

DECEMBER 19, 2022

While your company may have a slightly different vision than the next, most thought leadership strategies aim to accomplish the following: Help your brand create a unique point of view in your specific market. Grow marketing and sales results over time through consistent content. Executives. Subject Matter Experts.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. Image: SocialPilot ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Focus on innovative techniques like using social media and crafting personalized outreach messages.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Some ideas: Keep tabs on social influencers. Case in point: content interviews.

SME 120

SME Content Marketing Proposals Work Management 120

Chris Koch

AUGUST 13, 2010

But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Social media fills in the background to the blowup. You can do that on a social media site called Glassdoor. out of 5 rating.

Social Media 100

Social Media Media B2B SME 100

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. Yet, what if there was a way that you could use this social platform to go beyond branding?

Demand 63

Demand SME B2B Adwords 63

Conductor

JULY 8, 2022

Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams. When team members have questions, the internal SME can provide guidance around the platform’s functionality and assist others with their specific use cases. Socialize platform value to individuals.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

ClearVoice

FEBRUARY 19, 2021

Clubhouse is a voice-based social platform where, instead of communicating via typed message, people have real-time conversations. If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. Third, are you more of a believer in open or closed social networks?

SME 80

SME Social Media Cross-Selling Work Management 80

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Marketing experts. Essentially, a copywriter is a content writer. So, in it goes! Because I would.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

Social Marketing 122

Social Marketing B2B Marketing Content Marketing B2B 122

Content Standard

OCTOBER 8, 2020

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Concerns about health, financial stability, and security are only amplifying the importance of trust in marketing. Price and trust. But which lever do you pull?

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

nDash

NOVEMBER 3, 2021

Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. Yet, what if there was a way that you could use this social platform to go beyond branding?

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. Yet, what if there was a way that you could use this social platform to go beyond branding?

SME 40

SME Demand B2B Adwords 40

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Align Content with Marketing Strategy. Nail down the themes that will run through your marketing campaigns to give them coherence and consistency. Develop Ideation.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. If you're using your video for social media posts, shorten the video into multiple parts to be distributed across each platform (and make sure they’re built to match each platform's guidelines ).

SEO 85

SEO Top of Funnel SERP Content 85

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52