BOP Design

AUGUST 14, 2018

Need to streamline your processes, schedule in advance, track data? We recommend to all of our B2B website and marketing clients to install Google Analytics tracking on their website. There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far.

Press 101

Press Distribution PR Public Relations 101

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

SEPTEMBER 21, 2010

Are you ready to add some “Why&# to your “How&# ? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. What’s Your Pitch? They always do.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

NuSpark Consulting

JULY 15, 2011

We aim to be true partners with you, as we take pride on our commitment to build your business. We look forward to sharing the joy in taking your company to new levels. Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Objectives. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

NuSpark Consulting

OCTOBER 28, 2011

What are your goals? Thought leadership, SEO, lead generation? Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. How do I get people to read it?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Convince & Convert

MARCH 23, 2010

First, people from your school that you didn’t really know showed up. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Your blog works exactly the same way. But then, it all changed. The party got bigger. And ultimately, those guys arrived.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Research: How do people talk about your industry and who are the influencers?

Social Media 158

Social Media Media Paid Content Work Management 158

EMagine B2B Blog

AUGUST 19, 2014

At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? We have broken down eight reasons why you need to think about a redesign today.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. On top of that, sharing your content improves your search engine performance through relevant backlinks and enhanced credibility.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. On top of that, sharing your content improves your search engine performance through relevant backlinks and enhanced credibility.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. You don’t have to be different in your messaging – the brand is the platform, not the content.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. A wiki may have all these things, but that does not a platform make. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. So, why is it free? Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

The problem with this kind of mindset is that more leads does not equal more deals. Your sales reps know this. This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Second, this circumstance raises an important question: Are You Growing Your Voices? Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Indra Gardiner covered social media law in a way that I cannot.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Without intuitive navigation, even your best content can get lost in the mix.

Paid Search Agency 288

Paid Search Agency Companies RSS Ad Frequency 288

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). But I need your help with the biggest change – the header. But I need your help with the biggest change – the header. Thanks for your help!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? Let’s begin!

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

AUGUST 5, 2010

News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. Your goal is to gain more visibility, and provide useful information to your target audience.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

SEPTEMBER 30, 2015

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

DECEMBER 7, 2011

Social media moves at the speed of light, so if you're just getting started now, there are conceivably tons of nuances you may have missed. Answers to Your Google+ Questions. Visit [link] to get started, and remember that you need a Gmail account to set up a page. Otherwise, you cannot add people to your Google+ Page Circles.

Social Media 28

Social Media Media CPC Cost Per Click 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Add on another platform or a new team member and your workflow starts to clog up. Social media tools are necessary for your brand to excel in its marketing goals.

Social Media 145

Social Media Paid Content Budget Programs Tools 145

Hubspot

APRIL 26, 2012

Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. After reading this article, you will have earned your own data geek super hero cape. This metric is the total number of people who are viewing your blog content. Social Media.

Lead Scoring 28

Lead Scoring Lead Ranking Click Rate Landing Pages 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MAY 23, 2012

Something really important happened in your industry. Or in an industry tangentially related to yours. completely unrelated to your industry. Without further ado, let's break down what newsjacking is, why every inbound marketer should be doing it, and exactly how you can do it yourself! Why You Should Newsjack.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Hubspot

JANUARY 13, 2012

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. Did you also know that you can leverage all that data to glean valuable insights and improve the performance of your blog content? Does a certain title structure work better than others?

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Hubspot

MAY 29, 2012

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. But you know what else it does?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28