Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. Looking at clever uses of social media fuels inspiration for your company’s social presence. Read what they had to say.

Social Media 92

Social Media Media Brand Identity Branding 92

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to. Fisher dives deep into chronicling what’s happened in the social media and greater tech space during the past decade or so.

Work Management 104

Work Management Viral Marketing Marketing Management Cold Calling 104

Marketing Insider Group

DECEMBER 15, 2020

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. And The Art of Social Media delivers. Your Audience.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

B2B Marketing Directions

APRIL 14, 2024

" Saying you 'recommend' rather than 'like' something makes people 32 percent more likely to take your suggestion." Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023).

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 21, 2020

I recommend beginning with at least 4 ads per campaign in order to ensure the audience isn’t overwhelmed with the same message over and over again. For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . This will keep your ads fresh and your audience engaged.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Contently

AUGUST 18, 2021

There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations. 04 and has been shared over 5,000 times on social media. Many popular authors and journalists write at an elementary or middle school reading level.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Parse.ly

NOVEMBER 5, 2021

This model is called the Content Model, because it’s been used by the leading media companies and the best content marketing programs on the planet. The best part of social media today is that we can connect with our audience and figure out their pain points, what’s keeping them up at night. The content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020. Best Social Media Platforms for Business in 2020.

Social Media 52

Social Media Media Best Practices Business 52

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Book Giveaway! Please Support Our Sponsors.

Social Media 148

Social Media Media Content Case Study 148

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. We hoped it would be a tasteful alternative to the chunky ads that take over the top of most media sites. ” If only. Making some changes. Every month or so, we host a webinar. percent of the total.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. Which one are you going to choose?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Contently

JANUARY 17, 2023

Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. I recommend doing a level three fact-check on every pillar piece of content your team produces and making it optional for others. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

B2B Memes

JANUARY 12, 2012

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If Then you might want to read more about it here.). If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. It can be read in one sitting.

Media 100

Media Public Relations Social Media Training 100

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” ” Released in September 2022, it is an excellent read and I highly recommend it. Here are four areas in marketing technology that require such consideration.

Ethics 97

Ethics Marketing AI Multivariate analysis Paid Search Agency 97

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. He has been working in marketing and content strategy for nearly 30 years.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. It’s the point where interest transforms into action.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Vision Edge Marketing

MAY 11, 2021

Funnel Media program, she emphasized how critical it is for leaders to “maintain a 360-degree view, or an ‘up-periscope,’” in order to be able to adjust quickly, or as close to “real time” as possible. Every month or quarter, leaders in most organizations report on the state of business performance. Partner and Supplier Relationships.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

Social Media 82

Social Media Media Paid Search Agency Work Management 82

Only B2B

APRIL 10, 2024

Must Read: MQL vs. SQL: Which Lead Matters More and When? MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. And as the second largest search engine in the world, YouTube is an ideal social media site for brands looking to reach and engage with their audience.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

SocialPilot

FEBRUARY 26, 2024

Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

If you are old enough, you’ll likely remember the book “ Who Moved My Cheese? ”. The book became a popular business “must-read” in the early 2000s, right around the same time that the internet could be found in most households. They did not. What Was Our Reaction to The Emergence of Marketing Technology? But that’s rare.”

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165