SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

SmartBug Media

NOVEMBER 23, 2021

There’s something to learn in every position, which makes prioritizing ongoing training almost as important as the job itself. Although company-wide training sessions have their benefits, they risk not being relevant to everyone in attendance. The Benefits of Remote Training. Colleague Interaction.

Training 98

Training Deliverability Barriers Touchpoints 98

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. When you outsource, you lose touch.

Consulting 156

Consulting Social Media Social Marketing Media 156

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. Of course not!

SEO 239

SEO Lead Ranking Content Thought Leadership 239

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Individual. Individual.

Social Marketing 109

Social Marketing Work Management Business Marketing Management 109

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media? Now it’s up to you. Why should it matter to you?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Marketing Insider Group

APRIL 21, 2011

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. And it often extends to our colleagues in PR. Then I quickly moved into marketing to follow my frustrations. So how can marketing and PR lead our organizations to better alignment with sales?

PR 100

PR Social Media Social Marketing Planning 100

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

SmartBrief - Marketing

MAY 8, 2024

It may be helpful to include an outside partner (such as a PR firm) in your crisis response planning since they can point out gaps, act as a devil’s advocate and respond without the emotion employees may face as they deal with the crisis at hand. For example, an acquisition might start out smoothly but then go awry.

Planning 90

Planning Effectiveness Public Relations Copyright 90

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 118

Social Media Work Management Marketing Management Media 118

Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. Growth is an important part of life at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. That, in itself, is a crucial, often overlooked part of PR. Learn more here.

PR 105

PR Practices Press Best Practices 105

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find a social media guru to add to our team?

PR 162

PR Social Media Paid Content Media 162

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. As Vice President of Public Relations, Payal will continue to oversee those industries while helping to shape the next generation of PR leaders.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. After all, content marketing results in three times as many leads as other types of marketing (but costs 62 percent less). Here are some tips to do this. Realign Around Value.

PR 140

PR Marketing & Strategy Practices Business 140

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power. Never Forget What You Are.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

SmartBug Media

JUNE 6, 2019

In the age of social media where anyone and everyone can be held under the microscope and go viral in the worst way for even the slightest misstep, it’s more important than ever to be prepared to deal with a crisis before it happens. Devise a solid crisis response strategy now by putting some standard PR practices into action.

PR 65

PR Public Relations Training Act-On 65

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

What Works - What Doesn't

NOVEMBER 8, 2021

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle.

Contacts 65

Contacts Media Press PR 65

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

MAY 5, 2014

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. This is true inside and outside of marketing. We need to experiment with marketing too.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Thinkers360

MAY 19, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Rhem & Associates, Inc. Accure, Inc.

Marketing AI 67

Marketing AI Lead Ranking Lead Scoring Enterprise Management 67

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Canadian Marketing Association

FEBRUARY 7, 2018

The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. How is B2B PR different from B2C PR, and why should brands care?

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. Don’t treat them like the media. The media has a job. Meritus Media.

PR 80

PR Training Advertising Agencies Paid Search Agency 80

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Optional social media monitoring and management.

Work Management 100

Work Management Marketing Management PR Tools 100