Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Biznology

APRIL 25, 2017

I was recently invited to be a second-time guest on the Through the Noise podcast. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Like this post?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. Public relations is the practice of using media to promote a brand and grow a positive public reputation.

PR 82

PR Public Relations Branding Brand Identity 82

Search Engine Journal

DECEMBER 19, 2022

The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal. Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?

PR 86

PR Search Marketing Marketing & Strategy Marketing 86

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. No problem, just watch the Podcast! Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Hubspot

FEBRUARY 26, 2020

Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them.

PR 97

PR Examples Public Relations Press 97

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut.

PR 143

PR Rules Viral Marketing Mobile Marketing 143

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Reach out to us asn aks about how!

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Best Practices 129

Best Practices Top of Funnel Work Management PR 129

Thinkers360

APRIL 28, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. That, along with PR contact information and your website URL. Presentations and Podcasts. Social Media Account Profiles (Especially LinkedIn). Media Quotes (Carefully). But broadly speaking, here are seven different places to use your UVP in some form.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Thinkers360

MAY 6, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Salih, DBA Score: 31.47

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 122

Walker Sands

AUGUST 18, 2021

Now, I’m excited to share the next milestone in our journey by announcing that Walker Sands has acquired March Communications , an integrated tech PR agency with offices in Boston and Atlanta. 5000 list of fastest-growing companies in America for the ninth year in a row. Creating a Leading Agency, Together. Growing Our Careers, Together.

PR 52

PR Demand Generation Agencies Ad Agencies Demand Generation 52

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 328

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 328

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Episode Summary.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization.

PR 52

PR Storytelling Marketing Report Open Rate 52

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Branding 84

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!)

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Best Practices 60

Best Practices Top of Funnel Work Management PR 60

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100