Webbiquity

FEBRUARY 27, 2018

Social media is now the dominant channel for news coverage. Less than a quarter (24%) said they use social media to interact with businesses. 58% of social media influencers believe they should be paid for the coverage they give brands. Among small business owners who use social media for business purposes, 91% use Facebook.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. This involves: Tailored Email Outreach: Go beyond generic templates.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

SEPTEMBER 28, 2022

To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. This data helps brands to deliver targeted advertising on social media platforms. Email Personalization Statistics. Send behavior-triggered emails. Abandoned Cart Recovery Emails.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. As we follow the 6-3-1 rule for social media, we recommend a balance of about 50% company content, 25% industry-related content, and 25% personal interest for employee advocacy.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Zoominfo

MAY 30, 2019

Consider these statistics ( source ): 80% of calls go to voicemail, and 90% of first time voicemails are never returned. Access to direct dial phone numbers is a simple but huge way to improve your sales outreach. If you’re tired of your calls going nowhere, consider taking your outreach to social media. Don’t believe us?

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. Personalize Your Outreach: Craft personalized, and compelling messages tailored to each prospect’s needs and pain points.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Zoominfo

FEBRUARY 28, 2018

Outreach: Automatically establish timely follow-up sequences, create personalized email templates, log call data, distribute relevant content, and streamline your outreach process. This growing trend refers to salespeople using social media to interact with prospects and customers. Your prospects want to feel understood.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Social media facilitates easy and immediate communication between users.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. Here are some of the most important sales and marketing alignment statistics you should know: 50% of sales time is wasted on poor prospects SalesHub.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

seo.co

JANUARY 31, 2023

common statistics , listicles, etc.) Others may need to be outsourced , but your building links team should include: Project manager Outreach process reps Outreach manager Writers Editor Publishers If you’re looking to hire writers , I suggest ProBlogger’s premium job listing. Focus on link bait type articles (e.g.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Zoominfo

MAY 6, 2019

Check out these statistics: Companies that use recruitment marketing are 13% more likely to employ highly engaged individuals, compared to those who do not use the practice (source). Nearly one in three consumers in the US is influenced by social media in their buying journey ( source ). Kick-start your employer branding.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

SendX

MAY 6, 2021

Think signing up for a new social media platform or checking out your basket on an ecommerce store. Unsolicited cold emails often fall on deaf ears, and the ever-tightening rules around GDPR mean you risk the dreaded spam folder with every piece of outreach.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Zoominfo

MARCH 19, 2018

Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. This will help you locate important prospects and influencers, and then engage with them through social media. Nimble is a CRM designed for the social media age. ZoomInfo ReachOut. Rfactr (Social Port).

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

KoMarketing Associates

DECEMBER 12, 2017

What was the most interesting statistic/finding in the report to you? All of the statistics were interesting in their own way, but the finding that was most telling to me was with over 80 percent of practitioners proving that 1-to-1 email outreach is still the number one tool used to engage target accounts. ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

EveryoneSocial

APRIL 2, 2019

Now that we are in a modern digital era, building your employer brand on social media has become a standard practice among organizations. Yet, not only is it becoming more of the norm, but it’s also necessary for companies to invest time and resources into employer branding on social media. Employer Brand Social Media Examples.

Social Media 89

Social Media Ad Building Brand Identity Branding 89

Hubspot

FEBRUARY 26, 2020

Sometimes, those experiences are shared on traditional media outlets such as radio and television, as well. To help your brand increase exposure across a variety of traditional media outlets, let's explore some techniques you can incorporate to take your content to the next level. The Secret to Traditional Media.

Television marketing 96

Television marketing Paid Search Agency Marketing Agencies 1 Advertising Agencies 96

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Outreach and messaging Another key feature of LinkedIn Sales Navigator we couldn’t miss on our list is LinkedIn InMail.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Zoominfo

JUNE 4, 2019

If that statistic has left you shaken, fear not. Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Yet, it’s easier said than done.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Valasys

SEPTEMBER 21, 2023

Statistics also say the same. Outreach Strategies for Micro-Influencer Marketing To develop a successful micro-influencer campaign, you need to have a compelling outreach strategy in place. The type of content you are looking for: Do you want the influencers to create blog posts, social media posts, videos, or something else?

Work Management 52

Work Management Marketing Management Planning Advertising Agencies 52

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In fact, you should avoid outright selling on social media. A heads up: you won’t achieve this by moving your sales pitch online.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Get the Most Impact Out of Your Social Strategy What is Social Selling?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

LeanData

FEBRUARY 4, 2022

Sales engagement platforms (SEPs) like Outreach, Salesloft and High Velocity Sales allow you to build out a multi-touch process for advancing your leads’ customer journeys. Use SEPs to create your roadmap touchpoints that include email, voicemail, SMS text, direct mail, social media posts and more. .

Stats 98

Stats Sales Qualified Leads Marketing Analytics Tools Leads 98

Hubspot

NOVEMBER 14, 2023

Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Consider this: nearly half (45%) of sales professionals get leads on social media, more than any other channel.

Hubspot 66

Hubspot Lead Ranking Outreach Lead Scoring 66

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. But ‘regular, consistent outreach alone isn’t enough. What is Sales Prospecting? There’s no way around it—a full pipeline is essential to every business.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Marketing Insider Group

JUNE 23, 2020

In fact, as a Key Media Solutions post pointed out, after only ten views of an ad, we become annoyed – even angry. When you put yourself – and your marketing team – in your customers’ shoes, you’ll look at those statistics and run as far away as. Who in their right mind thinks running annoying ads is a good idea? In a word, empathy.

Paid Search Agency 333

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 333

Oktopost

DECEMBER 20, 2023

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Scoop.it

OCTOBER 28, 2021

Every type and size of a brand can get numerous advantages by considering investing in social media strategy. billion people globally used social media in 2020; the number is predicted to grow and reach around 4.41 Using social media to influence the audience is the speediest way to improve the business presence.

Social Media 52

Social Media Media Social Networks Curation 52

Zoominfo

FEBRUARY 26, 2021

With that shocking statistic, let’s review the benefits of sales automation. In general, automation can dramatically increase the efficiency of a sales team by automating phone and email outreach, activity management, and ultimately increasing conversions and revenue. Sales Outreach: Sales outreach has never been more efficient.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

EveryoneSocial

JANUARY 4, 2021

For sales engagement and cadence optimization, Outreach is a highly recommended social selling tool. Outreach automates much of the data entry and repetitive tasks involved with tracking sales engagements. Want to know more about what your prospects are doing on social media? Discoverly. Final Thoughts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

accelerate agency

MAY 2, 2020

When it comes to social media you can either love it or hate it, but you certainly can’t ignore it. Customers and clients expect businesses to have a social media presence. Social media marketing is a vital channel for many firms. Far too often businesses view social media marketing and organic SEO as two distinct entities.

Social Media 52

Social Media SEO Media SERP 52