PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

He writes about content and social media marketing topics on the Webbiquity blog. help a variety of B2B client, mainly in technology – software, hardware, IT services – mostly software with anything related to online or digital marketing – SEO, SEM, content marketing, blogging and social media. Video Transcript. 00:18 Give an introduction of yourself.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Social Media: When you look at the first three things above, then social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEOI originally started my career in public relations before moving into the marketing function.

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Top 5 Marketing Skills

PR Meets Marketing

Content Marketing: Today every company is a media company. Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. It’s more than broadcasting your own content (known as “owned” media).  You You have to “earn” media, which is defined as content that people want to share, like and comment. Photo credit: by Will Lion via flickr: [link]. And great content helps you stand above the noise.

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5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

– Bethany Fagan, Director of Community Relations, IQ Media. Content Marketing Marketing Video Marketing Bethany Fagan content marketing iq media Jolene Jang marketing Scott Lum video marketingIn my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. In this post I’ll highlight my top 5 recommendations to address the first two points. Conduct quick interviews via mobile. Everyone owns a phone. Even two. link].

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Three Tips on How to Pitch Bloggers

PR Meets Marketing

With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or

Virtual Events Gaining Traction with Associations

PR Meets Marketing

Until now, most of the media coverage and research has been focused on Virtual events emerged as a technology for meeting professionals and event marketers to consider during the recession.

It will never happen at my event

PR Meets Marketing

Social media  – Instead of relying on a few staff members to identify suspicious activity, empower your attendees to report anything via social media. Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. However, a part of me doesn’t believe it. Rather it’s.

New Gig and What’s in Store for the Future

PR Meets Marketing

While my new position focuses more on the face-to-face events – attendee management, attendee engagement , SMM and more, I anticipate sharing more insights about the role of marketing, PR and social media. Courtesy of Active Network via Flickr. And as you know, my blogging has suffered as a result. As I settle into my new position, I hope to return to a more regular blogging schedule.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

PRMM Interview #16: Chris Abraham on PR and Social Media

PR Meets Marketing

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent

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My top 5 don’ts of LinkedIn

PR Meets Marketing

Marketing Social media LinkedIn networkingWhen used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Otherwise, I will click on reject versus accept.

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Understanding the Buyers Journey

PR Meets Marketing

The report provides interesting data to highlight the value of social media with buyers. Not only are buyers more like to share and have larger social networks, but social media also has a positive impact on the relationships with vendors. Image Credit: Joe the Goat Farmer via flickr. Here are the three key takeaways I found interesting: Purchase Decisions are a Team Effort.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles

Top Three Tools for Twitter Conversations

PR Meets Marketing

Social media was an important strategy for reaching target audiences and driving a I recently worked with the Virtual Edge Summit to help get the word out about the summit.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One Here are some ways that start-ups can get some quick and dirty media coverage: 1) Editorial Calendars: Magazines will publish an editorial calendar to highlight areas of coverage for the coming weeks or months. When you're a start-up, PR can be a difference for the company.

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Selling Social Media to Your Organization

PR Meets Marketing

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” ” I

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Top Five Social Media Mistakes

PR Meets Marketing

Over the past few years, it’s struck me how often people ask me the best way to participate on social media. While we are becoming more mature in how we

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PRMM Interviews from #VES11 with Altus and Social27

PR Meets Marketing

Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Three Tips for Crisis Management in a Social Media World

PR Meets Marketing

When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why.

The Four Stages of Social Media

PR Meets Marketing

Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. Are there other stages to consider when starting a social media program?

Get to Know Your Reporter Better – Three Tips

PR Meets Marketing

Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners

Updates from PR Meets Marketing

PR Meets Marketing

  For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks

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Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Optimize Your Tradeshow Presence

PR Meets Marketing

Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Media Outreach. While some conferences will provide you with a media list, don’t completely rely on this as your single source for media. Social Media. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. Announce News.

PRMM Interview #23: Michael Shapiro on pitching media

PR Meets Marketing

You can and I’m on a lot of political media lists. Marketing PRMM Interview Public Relations Cece Salomon-Lee how to pitch media media Meetings and Conventions Michael Shapiro PR Meets Marketing reporter tips for pitching reporters trade journalist trade reporterI had the pleasure to sit down with Michael Shapiro, Senior Editor of Meetings and Conventions magazine.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. 03:10 – How did you start bringing in social media as part of that larger content marketing strategy? Social media is actually a very critical component for a lot of the distribution. Connect with Scott on Twitter – @ScottLum. Enjoy the Video!

Additional Twitter Tricks - Twhirl

PR Meets Marketing

My previous posts about Twitter: Brave New World of Media Pitching: Twitter. technorati tags: social media twitter twhirl tweetburner. tags: social media twitter twhirl tweetburner. icerocket tags: social media twitter twhirl tweetburner.   All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Shorten URLs automatically.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

PRMM Interview – Bob Etheridge Grows Conference via LinkedIn

PR Meets Marketing

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. akornblatt  Social Media are the tools, Social Marketing is what you use Social Media for. akornblatt   Social media are the tools used in social network and social marketing, which are both unique as well. Video, blog posts, etc.).

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in. What other &# personas&# do you see in social media? Tags: Social media marketing Dragnet Johnny Carson Old Spice Man persona story strategy Tony the Tiger

Sarah Palin - Media Training 101!

PR Meets Marketing

Considering that Palin has been out of the public since being announced as the VP pick, I assumed that she’s been undergoing intense media training. In reviewing the interviews on YouTube , I wonder if her media trainers underestimated the level and depth of questions that she was going to be asked. technorati tags: Sarah Palin PR Public Relations Media Relations Media Training.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. What other ways are you using LinkedIn for media outreach?

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Free Using Social Media eBook

PR Meets Marketing

I’m posting an updated version of a Social Media eBook I published a couple of years ago. The eBook is meant as a quick guide for getting started, addressing the

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

 . This is the fourth post in a 6 part series on using social media. When appropriate, consider submitting press releases, white papers, media coverage and rich media content to these social networks. Other posts in the series: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Linking Strategies. Conclusions. del.icio.us

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.