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New Clone Tool for Building Media Plans

Bionic

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Clone with the Media Plan Builder The new media plan clone tool is built right into Bionic’s Media Plan Builder Tool.

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Automate Media Plan Placement Dates with Bionic Tools

Bionic

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

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7 Essentials for Paid Media Plan with Examples

Oktopost

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

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How AI is simplifying the complexities of media planning

ClickZ

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.

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How to Erase Costly Mistakes from Your Media Plans

Bionic

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Avoid Mistakes with Media Planning Guardrails.

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5 Must-Have Media Buying Tools for 2023

Bionic

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem? There’s no technical barrier to realizing this vision. Why aren’t we already doing it?